Chux has teamed up with Spotify to put feel-good vibes into its new range of products to make cleaning quicker and enjoyable with Connecting Plots.
The brand leverages results from 2019 Jelmar survey that found that listening to music is not only pleasurable but also makes everyday tasks, like cleaning, more enjoyable.
A search of “Cleaning Playlists” on the music streamer results in hundreds or thousands of playlists dedicated to music to clean to, these playlists see a notable surge in streaming, especially during spring and summer periods.
The brand and #cleantok Influencer Brit Cunningham have curated the summer cleaning playlist – ‘Clean Like No One Is Watching’ on Spotify, supported by advertising, contextual media placements and influencer content to road test it and encourage communities to contribute to the playlist.
“Chux products have always been thoughtfully designed to get the job done,” says Clorox marketing director, Lee Everson.
“Adding some music to set the mood, we are hoping to inject a little joy and positivity to keep people upbeat and motivated. The new year is the right time to do this as it’s where routines are set for the year ahead.”
Dave Jansen, Connecting Plots co-founder, said: “We’re not saying cleaning is fun. That would be a lie. But that doesn’t mean we can’t associate cleaning with a bit of playfulness and fun. Music is the universal shortcut to just that.”
The Spotify branded playlist launched on 20 January 2025 and the campaign will run across Spotify ads, Meta, Digital OOH and influencers throughout the summer period.
Credits
Client: Clorox
Marketing Director ANZ: Lee Everson
Marketing Manager: Lauren Way
Brand Manager: Katrina Villamor
Creative Agency: Connecting Plots
Chief Creative Officer: David Janson
Strategy Partner: Craig Page
Senior Art Director: Alexa Burchell
Senior Copywriter: Phil Barnes
Senior Account Director: Alana Spinelli
Design Director: Blair Palmer
Creative Operations Director: Mary Morrell
Social & Influencer Agency: a.glo
Managing Partner: Kent Pearson