Foxtel Media has appointed Ben Sumpter as Melbourne business development manager, marking his return after 15 years with the company in senior roles, including client engagement director and general manager Melbourne.
With experience across Seven Network and Network 10, Sumpter steps into the newly created role to expand Foxtel Media’s presence in Victoria, drive new partnerships, and unlock targeted ad opportunities for brands.
His focus? Tapping into the fast-growing independent agency and direct advertiser market, leveraging Foxtel Media’s premium audiences with geo-targeted delivery at scale.
Of his return, Sumpter said: “n the four, short years I’ve been away, Foxtel has moved from Australia’s leading
subscription TV network to a digitally led pioneer in the streaming scene. Now with over 4.6 million digital subscribers and Foxtel Media’s Characters offering across Kayo Sports and BINGE, advertisers have unparalleled targeting options across locations and audience segments.
“Being able to target audiences from specific locations changes the game for local brands, especially with Melbourne’s passion for AFL and NRL. It’s an exciting time to be working at Foxtel Media, and I look forward to growing our business throughout Victoria.”
Meanwhile, Foxtel Media’s chief sales officer, Nev Hasan said he was delighted to welcome Sumpter back to the fold.
“With years of experience, Ben’s the ideal candidate to grow our Melbourne market with a new client base as we continue breaking new ground in the Australian streaming industry. The media industry and our advertising partners are shifting to a new norm, and having someone like Ben, with deep experience and established
relationships, will help Foxtel Media speak to the market at all levels. We’re excited to build on our traction in Melbourne with Ben’s leadership.”