Media Movers: Danny Bass, Liana Rossi, Adam Sadler, Sian Whitaker

AIC - Media Movers
Mediaweek - Media Movers

Plus: Ryan Ferguson, Lorraine Woods, Alastair Baker, Serena Leith, and Sebastian Vizor.

Mediaweek’s Media Movers charts the biggest people moves in the industry over the past week.

This week:

Mutinex finally made a long-rumoured hire official, appointing Danny Bass as chief revenue officer.

Ogilvy’s head of culture and influence, Liana Rossi, departed the creative network to set up her own consultancy practice, Mediaweek revealed. Ogilvy confirmed with Mediaweek that Rossi left the business several months ago and is now working as an independent consultant.

SBS’ director of media sales Adam Sadler resigned and will step down after six and a half years leading SBS Media.

Jane Palfreyman, SBS’ chief marketing and commercial officer, will assume temporary leadership of SBS Media over the coming months, while SBS goes through a process to recruit a new director of media sales.

Broadsheet promoted Sian Whitaker to managing director, effective immediately. Whitaker joined Broadsheet in 2018, and has served as general manager for the past three and a half years.

Snap Inc. appointed Ryan Ferguson as the new head of sales in Australia.

Atomic 212° promoted Lorraine Woods to the new role of chief investment and trading officer, stepping up from her most recent role as national head of trading.

Havas Media promoted head of planning Alastair Baker to the newly-created role of chief planning officer.

TikTok elevated Serena Leith to the newly-created role of head of global campaigns and programs. Leith joined the platform in 2021 as global marketing – director across Australia and New Zealand.

Havas Host appointed Sebastian Vizor as its new executive creative director. Vizor joins from The Royals, where he led the creative department after returning to Australia from Europe.

PHD Sydney promoted Emma Wood, formerly Sydney’s co-head of investment, to head of investment. She will assume full responsibility for the Sydney investment product, and continue reporting into PHD’s chief investment officer Joanna Barnes. 

Seven West Media’s The Nightly appointed Nicole Waudby as director of commercial strategy. Waudby will lead advertising sales and commercial strategies for the digital publication.

Taboo hired Charlotte Adorjan as executive creative director at the Melbourne-based agency.

Neighbourhood Strategy appointed Mike Ronkoske as head of strategy. Ronkoske becomes the first person to hold the position since the South Yarra-based consultancy launched in December last year.

CX Lavender expanded its senior strategy team with the appointment of Francesca Tschuchnigg as CX and innovation director. Tschuchnigg joins the independent agency from Optus, where she was CX design lead and led both core product and the Optus Sport customer experience and innovation teams.

Out-of-home agency, Revolution360, named Josh Fitzgerald as its new general manager. His promotion from national sales director is effective immediately.

TFM Digital appointed Tim Harper-Russell as general manager. He joined the independent agency after six years with Wavemaker, where he was group business director, overseeing a portfolio of key accounts, including Domino’s, Caltex, Tourism Whitsundays, and AutoSports Group.

Mamamia promoted Marie Joyce to the role of head of sales, Victoria. Joyce joined Mamamia in 2021 and has held the roles of head of audio, Victoria and most recently head of sales, agency.

Following Ali Clarke revealing her breast cancer diagnosis to listeners earlier this week, Mix102.3 confirmed Hayley Pearson will be stepping into the show.

Pearson will fill in for Clarke while she steps away from the show to undergo a mastectomy. At this stage, it is unknown the length of her further treatment and recovery time.

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