More than one million Australians have signed up to 9Now, Nine’s digital video streaming service, since it launched in February 2016.
Commenting on the success of 9Now, Alex Parsons, Nine’s chief digital and marketing officer, said: “The rate at which Australians are turning to catch-up and live streaming platforms continues to grow at a staggering rate.
“For some formats we are seeing long-form growth close to 30% year-on-year, with a program such as Married at First Sight generating more than one million long-form video streams only weeks after the official broadcast of the final episode.”
The milestone coincides with 9Go!, 9Gem and 9Life being added to 9Now’s live TV streaming service, allowing Nine’s audience to access all four Nine Network channels live and free, right across Australia.
Nine’s chief sales officer Michael Stephenson added: “9Now allows consumers to take control of the way they watch television.
“We now have more than one million connected consumers through our single sign-in functionality and are well positioned to be able to serve addressable advertising live into the stream within 9Now. This is programmatic television.”