Nine has overhauled its online news vertical 9news.com.au with a mobile video-first approach as the publisher seeks to grow online audiences around nine.com.au and its associated websites.
The refreshed website, which last month was read by more than 2.9 million Australians, will emphasise breaking news, video and local content.
The new-look website includes new features such as a looping video teaser at the centre of the 9news.com.au homepage to give readers a moving image view of the day’s news.
“When we looked at overhauling 9news.com.au we knew we had to put video – and in particular mobile video – at the centre of the experience,” said Josie MacRae, Nine’s Head of News – Digital.
The new 9news.com.au will also have live streaming of major news events through the top right-hand corner of the website.
“Our heritage in television and our scale as a national broadcaster are being brought to bear in the online world and will help us to define our future in the digital space.”
Nine’s Chief Digital and Marketing Officer Alex Parsons said he was confident the overhaul would help nine.com.au continue to grow new audiences and build on its market-leading reader engagement.
“In the past 12 months nine.com.au has firmly cemented its place in the top tier of Australian news websites,” said Parsons, referencing nine.com.au’s ranking as the number two commercial news.