The Nine Network has reported that its new channel 9Life has got off to a great start, becoming the second most watched multichannel in its primary target demographic of women 18-54 and the third most watched multichannel in the key demographic of grocery buyers with children.
9Life, Australia’s first free-to-air lifestyle channel is already recording 4.7% share of the FTA audience with women 18-54, just behind Nine Network stablemate 9GO! (5.2%).
With grocery buyers with children, 9Life has already secured a 4.3% share of the free-to-air audience to be the third most watched multichannel with this key demographic.
Programs on 9Life include both Australian and free-to-air firsts of programs like Million Dollar Listing, The Real Housewives, Flip or Flop and House Hunters International.
The top 10 highest rating programs to have aired on 9Life have all secured five city average audiences in excess of 100,000, with free-to-air share reaching as high as 6%.
With 9Life’s target demographic of women 18-54, the highest rating programs to have aired on 9Life have secured free-to-air shares reaching as high as 10.7%.
Michael Healy, director of television for the Nine Network, said: “We’re delighted that Australia has been so quick to embrace its newest channel. It’s also very satisfying to see it perform so strongly against its target demographic. We look forward to rolling out more of the world’s best lifestyle content in the weeks and months ahead.”