Seven West Media this morning launched 7travel, which it says is a market-first e-commerce platform that Seven wants to grow to become Australia’s “go-to” travel destination site.
The foundation marketing partners in 7travel are Carnival Cruise Line, Tourism and Events Queensland, Destination Gold Coast, Voyages Indigenous Tourism Australia, New Caledonia Tourism and Tourism Authority of Thailand.
7travel launched on Sunrise and will follow Sunrise’s journey across Australia this week.
7travel will be across Seven’s media assets and also Facebook (@7Travelofficial), Instagram (@7Travelofficial) and Twitter (@7Travel).
7travel forms part of Seven West Media’s plans to continue to evolve its offering beyond linear television and publishing assets while ensuring the company focuses on and builds its core market-leading businesses.
Kurt Burnette, Seven’s chief revenue officer, said: “Seven West Media has the largest combined audience across TV, digital, social and print across Australia. With our research and insights highlighting that we hold a high proportion of travel intenders, we will use this enormous scale and influence to inspire through advertising, editorial, integration and Influencers using unmatched power of travel storytelling and content to enable every part of the travel industry.
“7travel will offer content and audience at scale and one-to-one like no one else has done before. The entire travel category has an opportunity to be a part of a new, innovative and hugely exciting initiative.”