7-Eleven, in partnership with Mobil, has launched a new fuel range with an integrated campaign via creative agency CHEP, go further.
The campaign centres on a hero film directed by Revolver’s Jeff Low, featuring a never-ending car chase where the hero and villain have been driving for so long, they’re only certain of one thing (maybe).
“The ability to drive further on one tank was such a simple place to start. We looked for a way to tell Australia about it in the most entertaining way we could,” said CHEP Network executive creative director, Tian Murphy.
In addition to the hero film, the campaign rollout includes a partnership with media agency, PHD Media, extending across OOH, audio, digital, and in-store.
“With Mobil’s best ever fuel formulation, 7-Eleven customers can fill up with the confidence we are helping their engines go further,” said Adam Jacka, head of brand, marketing, and loyalty at 7-Eleven Australia.
“In a world of parity products with little differentiation, this is a genuinely unique, powerful benefit for customers, and we challenged ourselves from a marketing perspective to push the boundaries in how we bring this to life.”
This week, CHEP Network also launched work for Samsung Electronics starring Matilda’s star Mary Fowler, following her recent appointment as the latest member of Team Galaxy.
The campaign features on a ‘day-in-a-life’ hero film directed by Ollie Richie, aiming to showcase how Galaxy AI can enhance smartphone users’ experiences through personalisation, communication, and creativity.
See also: Mary Fowler fronts latest work for Samsung via CHEP
Credits:
Client: 7-Eleven Australia
Head of Marketing, Brand & Loyalty: Adam Jacka
Fuel Strategy & Communications Lead: Stacey Mason
Chapter Lead, Customer Communications: Cam Lindley
Marketing, Brand: Lara Stephens
Client: Mobil
Marketing Communications Manager: Rosanne Ooi
Creative Agency: CHEP Network
Media Agency: PHD
Production Company: Revolver x Biscuit Filmworks
Director: Jeff Low
Managing Director/Co-Owner: Michael Ritchie
Executive Producer/ Partner: Pip Smart
Executive Producer/Comms: Anna Mannix
Producer Alexandra: Taussig
Director of Photography: Stefan Duscio
Production Designer: Jen Waters
Wardrobe: Mich Morrin
Casting: Peta Einberg
Editorial: The Editors
Editor: Jack Hutchings
Grade, Online, VFX: Heckler
ECD: Jamie Watson
Head of Production: Amy Jarman
Colourist: Ben Eagleton
Head of VFX: Tom Corbett
Online: Julian Ford, Drew Downes
3D Artists: Rachel Tedesco, Philip Wang, Dusan Marjanovic
Compositors: Ran Xie, Troy Darben