By Diane Markovski, founder of Lit Agency
What a journey marketing has been for 2024. The things that used to work? They’re just… falling flat. For months now, I’ve been watching things shift. Trends, tactics, everything… and it’s starting to feel BIG.
The trends for 2025 aren’t just new ideas or strategies; they reflect a complete shift in how we think, buy, and create. These are also based on the trends, historical trends of platforms.
Major platforms with HUGE opportunity in 2025:
1. Threads (Meta): Quickly rising as the go-to alternative to X, with engagement levels that are blowing minds.
2. TikTok: Still owning short-form video and taking e-commerce to insane new heights.
3. YouTube: Absolutely thriving with Shorts, live streaming, and creator-focused monetization tools.
4. Pinterest: Shoppable pins and AI-driven recommendations are making it a serious e-commerce contender.
5. LinkedIn: Growing fast with video content, creator tools, and legit community-building vibes.
Major platforms that are holding steady:
1. Facebook (Meta): Engagement might be dipping, but it’s still solid for older audiences and thriving niche Groups.
2. Snapchat: Not growing much, but it’s hanging on as TikTok dominates Gen Z’s attention span.
3. Reddit: Growth has slowed post-API drama, but tight-knit niche communities are keeping it alive.
Major platforms on their way out:
1. X (formerly Twitter): Users are jumping ship fast, and engagement is plummeting due to constant policy changes.
Even more fascinating is how much human behaviour has shifted lately – how people buy, what they engage with, even why they decide to trust a brand or not. People are moving faster, thinking deeper, and they’re way less forgiving of anything that feels fake or contrived.
There are some SUPER exciting developments happening right now and we love Sprout Socials 2025 trends.
Video isn’t just popular – Platforms are ALL-IN, and audiences can’t get enough of it. By 2025, 80% of online traffic will be video.
TikTok is shaking up e-commerce with livestream shopping! It’s interactive, fun, and incredibly effective for driving sales.
Short-form content is still the winner – It’s quick, direct, and exactly what people want. Platforms like TikTok, Reels, and YouTube Shorts are doubling down because let’s face it… attention spans are shrinking.
You’ve got THREE seconds to grab attention. That’s it. As we head into 2025, the demand for hyper-relevant, instantly engaging content is only growing. People scroll faster than ever…
Captions aren’t just helpful – they’re non-negotiable. Over 80% of people watch videos on mute.
People are overwhelmed – like, scrolling faster than ever. Skimmable content is the solution. Bold headlines, quick takeaways, and structured summaries give readers what they need FAST.
Polished ads aren’t hitting like they used to. People want real, authentic, relatable content. By 2025, trust will be the ultimate currency in marketing, and organic content will crush it in ways paid ads just can’t.
Email isn’t “old school.” It’s still one of the most direct, personal ways to connect. When you write emails that feel like a real conversation, your audience listens.
Communities aren’t just important – they’re EVERYTHING. By 2025, businesses that build real communities will crush engagement and retention like nothing else.
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Top image: Diane Markovski