• 2GB holds top spot despite losing share in all dayparts – Ray Hadley down 4.4 points
• KIIS FM starts new year as #1 FM on 9.8% as Kyle and Jackie O lift 2.4 to 12.4%
• smoothfm and Triple M the big improvers both up one point or more
Conflicting headlines can be drawn from the results here. The station remains a clear leader in the Sydney market, but with reduced share across the board except in breakfast and on weekends. Alan Jones built his audience to 16.0% after ending 2015 on 15.2%. Ray Hadley will draw comment about his fall of 4.4 points, but the former highest-ratings 2GB announcer still easily wins his timeslot with a share of 14.1%. There were falls of 3.5 in afternoon and 2.5 in the evening. The station lifted 0.6 to 29.0% 65+ and was down 2.5 to 12.7% 55-64.
KIIS 1065 9.8%
Might be a good time for breakfast hosts Kyle and Jackie O to negotiate that much-discussed new ARN contract after their breakfast show climbed 2.4 to 12.5%. Their nearest FM competitor is now Triple M breakfast over five points behind. Strangely the morning and afternoon slots at the station dipped, but the Hughesy and Kate drive show surged, lifting 2.3 points to 11.6%, putting them 2.5 points ahead of previous market leader Nova. A lot of the new KIIS listeners look to be under 18, but the station demos were also up 18-24 and 25-39. KIIS is #2 in the former and leads in the latter.
Smoothfm 95.3 8.6%
The station is a clear #2 after 10+ share lifted 1.7 to 8.6%. The good times are based around the station’s grip on at-work listening where it ranks #1 FM with 9.5% in morning and afternoon. Sydney has voted for smoothfm on weekends too where it is #1 overall with share up 1.8 to 10.3%. Breakfast with Bogart Torelli jumped close to a point and even small growth here and in drive could secure the station top spot again. smoothfm widened its gap 40-54 with share up 3.2 to 17.8%. And get this – share lifted 5.8 points to triple its 25-39 share to 8.2%.
The station has again climbed to be #2 FM breakfast, leading WSFM by the smallest of margins with a Grill Team share of 7.2%. Meanwhile drive up 1.9 to 7.3% and evening up 2.8 to 6.2%. The drive share was a good result for Merrick Watts at Triple M. Some big demo moves too with 18-24 share more than doubling to 10.4% and 40-54 up 3.9 to 12.9% where Triple M ranks #1.
By the narrowest of margins ARN has lost ownership of the top two FM breakfast shows. Jonesy and Amanda only shed a point but it was enough to let The Grill Team slip ahead. Breakfast was the only session that didn’t lift with the biggest move in evening with 3.7% turning into 6.0%. WSFM now ranks #3 40-54 after Triple M’s surge and remains #2 55-64 behind smoothfm.
Nova 96.9 6.8%
A mixed set of results with Fitzy and Wippa at breakfast down 0.6 to 6.5%. Smallzy was down 1.7 to 5.6% in evening and drive with Kate, Tim and Marty was off 0.4 to 9.1%. However, both morning and afternoon were up less than a point. Nova remains #1 18-24, but has slipped further behind KIIS to trail by 7.0 in 25-39.
A down book right across the day and on weekends. Breakfast with John Stanley and Garry Linnell was down 1.2 to 4.0%.
2DayFM hit 1041 4.0%
SCA remains confident the station is on track to rebuild with increased cume and growing female share. 10+ breakfast share was steady on 3.0% for Rove and Sam, but at-work listening saw morning and afternoon share up by 2.0 or more.
With the station soon to change hands, perhaps the last survey under the ownership of Macquarie Radio was down 0.6 to 3.5%. Breakfast shed a point to 2.2% to be 2CH’s smallest rating timeslot.
Sky Sports Radio 0.8%
In two of the dayparts that really matter, breakfast with Michael Slater and Terry Kennedy was up 0.2 to 1.2%, while listening on weekends lifted 0.5 to 1.6%.