• Nova Entertainment and the Melbourne Racing Club extend their partnership for two events
• Go on a cinematic food journey inspired by a film favourite or head to the Peninsula Picnic
Nova Entertainment has extended its strategic partnership with the Melbourne Racing Club (MRC) to highlight two experiential platforms – a new taste and sensory experience, Gourmet Cinema, and the return of the popular Peninsula Picnic.
Gourmet Cinema, Melbourne’s newest outdoor cinema experience, brings together two of Melbourne’s passions, food and film. Held over five consecutive evenings from today (Wednesday 2 March) at Caulfield Racecourse, each session is presented by one of five iconic Melbourne restaurants, who will curate a cinematic food journey inspired by a film favourite.
Listeners will be able to win a special smoothfm VIP experience on opening night tonight, with a personal concierge and full catering for the ultimate indulgence.
For the second consecutive year, smoothfm has partnered with the MRC for the Peninsula Picnic at Mornington Racecourse on Sunday 20 March. smoothfm will create a unique relaxation precinct for guests attending the Mornington Peninsula’s most extensive food, wine and music gathering and will host its own client entertainment experience on site.
The Peninsula Picnic returns with a bigger lineup and larger site, more gourmet restaurants, decadent wineries and fresh local produce and will feature performances by Missy Higgins, Kim Churchill, Darren Middleton (Powderfinger), Timberwolf and more.
Louise Higgins, Nova Entertainment COO, said, “We are delighted to continue our ongoing strategic partnership with the MRC. Following our successful association last year with MRC’s Caulfield Cup Carnival and the Peninsula Picnic, two amazing events that had great appeal to our Nova and smoothfm listeners and agencies, we are delighted to continue to explore the possibilities between the brands in this lifestyle and entertainment arena. The Gourmet Cinema, a multisensory experience, is another perfect fit for our brand and combines two passions that are important to Melbournians.”
Source: Nova Entertainment