Gregory Jewellers has launched a new digital platform developed by the independent digital agency Wonderful.
It has been optimised for mobile-first, and features simplified navigation across Gregory Jewellers’ extensive product catalogue, enabling customers to easily discover and explore products while improving conversion.
Helen Gregory, co-CEO of Gregory Jewellery, said the new digital platform marks a significant milestone in the brand’s journey to provide elevated shopping experiences to its valued customers.
“Working closely with Wonderful, we have harmonised tradition and innovation, preserving our legacy while embracing the future. We look forward to seeing our customers explore our collections with ease, find their perfect pieces effortlessly and experience the essence of Gregory Jewellers in every click,” she added.
Wonderful integrated the e-commerce platform WooCommerce and search and discovery tool, Algolia, into the website as part of the brand’s evolution.
The agency also introduced a navigation system allowing customers to filter and search for products by criteria including metal type, gemstone, and price range.
A streamlined user checkout process features multiple payment options, integrated with email marketing platforms and social channels so Gregory’s can engage with customers and promote exclusive offers.
Matt Barbelli, founder and managing director at Wonderful, said the agency was intentional in maintaining a balance between “preserving its heritage while innovating to meet the needs of customers across desktop and mobile platforms.”
Gregory Jewellers was founded more than 55 years ago and is one of Australia’s most well-known brands for luxury, crafted jewellery and diamonds. It operates a chain of retail boutiques across the country.
Last year, Wonderful was appointed by Artbid to lead its brand creation, development, and end-to-end digital marketing strategy and implementation.
See also: Wonderful named as agency for Artbid’s brand and full digital marketing