Val Morgan Outdoor (VMO) has secured the advertising rights to Mall 88, the newly developed retail precinct in Sydney’s Lower North Shore developed by property development company JQZ.
The $1.6 billion mixed-use development, located opposite St Leonards train station and a short stroll from the future Crows Nest Metro Station, brings to life a three-level shopping centre anchored by a full-line Coles supermarket, a public library, commercial office spaces, over 600 luxury residential apartments, and an open-air plaza at ground level.
The centrepiece of the development is The Halo, the longest digital curved retail screen in the southern hemisphere, measuring 40 metres in length. The Halo curves across the main precinct thoroughfare and creates an unparalleled and unique advertising opportunity for brands.
Alongside the immersive Large Format Platinum screen, 15 digital floor and ceiling-mounted panels are installed within direct proximity to Coles and other key retailers.
Anthony Deeble, chief commercial officer of the HOYTS Group and VMO, said: “We’re dedicated to expanding our network into premium locations across the country, enhancing the environments these assets live within.”
“With the addition of Mall 88, we’ve created an incredible opportunity to launch our footprint within this retail environment in Sydney’s Lower North Shore, which will undoubtedly be one of the most sought-after locations nationwide.”
“Mall 88 isn’t just a shopping centre; it’s a destination for living, working, and playing, which embodies our place-based network approach at its core,” Paul Butler, managing director of VMO, added.
“Situated in the prime of Sydney’s Lower North Shore, this new location offers brands the opportunity to connect with premium audiences and is yet another testament to our commitment to deliver innovative advertising and brand experience opportunities to our partners.”
JQZ said: “Selecting VMO as our new media partner at Mall 88 was driven by our desire to elevate our outdoor media approach to a superior level of quality and innovation. The collaborative efforts demonstrated by the team in crafting and implementing optimal solutions across the precinct have truly exceeded our expectations.”
The news comes after VMO launched Ultimate Media Champion (UMC), a competition that aims to unite the Australian media industry through health and wellness.