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[CATEGORY]

     

Mediaweek Magazine and the daily Mediaweek Morning Report

A subscription package to Australia’s only specialist media industry publication ensures you are kept informed on more than just the latest media executive movements.

Mediaweek covers all aspects of the ever-changing world of Australian media with regular and special features. Regular magazine features include:

•    Eight special issues annually devoted to capital city radio ratings plus coverage of the Newcastle, Canberra and Gold Coast markets
•    Quarterly magazine and newspaper readership and circulation figures
•    Weekly OzTAM and AGB Nielsen TV ratings for metro and regional markets
•    Weekly movie box office results GFK DVD sales ranking and ARIA music chart summaries
•    Coverage of digital media players, news and events
    Coverage of subscription television news, shares and ratings

Mediaweek interviews senior editorial, production and sales executives covering all aspects of the media, as well as regular features on notable reporters, announcers and personalities.

The daily Morning Report is now an integral part of the Mediaweek subscription, with a comprehensive news summary, overnight ratings and ranks for metro and regional TV markets, plus analysis of what happened and why. There’s no better insider’s insight into the Australian media.

Other Mediaweek Morning Report features include major media-related press announcements and news features covering both domestic and international media issues just hours after the data is received.

 For anyone who works or is interested in the Australian media, Mediaweek is a one stop resource for all industry related news and events. No Wonder The Australian’s media section called us “the industry bible.”

       

SUNDAY TV TOP 20
1 Seven News Seven 1,758,000
2 Nine News Nine 1,556,000
3 Sunday Night Seven 1,312,000
4 Midsomer Murders ABC1 1,307,000
5 The X Factor Seven 1,287,000
6 Talkin' 'Bout Your Generation Ten 1,250,000
7 60 Minutes Nine 1,225,000
8 RBT Nine 1,201,000
9 Modern Family Ten 1,014,000
10 Offspring Ten 1,000,000
11 AFL Sydney Vs Carlton Seven 991,000
12 ABC News ABC1 953,000
13 Life ABC1 893,000
14 Rules Of Engagement Ten 837,000
15 Bones (R) Seven 797,000
16 CSI: Crime Scene Investigation Ep2 Nine 753,000
17 ABC News Up-Date ABC1 749,000
18 CSI: Crime Scene Investigation Ep1 Nine 729,000
19 Mercurio's Menu Seven 716,000
20 Castle (R) Seven 640,000

MEDIAWEEK PODCASTS

Podcast 66
A quick (for us) 30-minute chat with Rob McKnight, Nine Sydney's head of news and current affairs promos. On a busy Thursday, McKnight talks with Brenden Wood and James Manning about promoting all of Nine's news and current affairs programming - from the Today show through to the 6pm National Nine News, to A Current Affair and also 60 Minutes. McKnight moved across from Seven some time ago, and he reveals what is bringing Nine bigger news audiences and what works best in on-air promos.

Podcast 67
Another quick podcast with The Daily Telegraph's tech writer Stephen Fenech on the phone from the USA. We spoke with Fenech over the weekend just prior to him returning after several product launches in California. The most important of those was the Apple media event and he talks us through the new Apple product updates and tells about his one-on-one with Apple worldwide marketing boss and company legend Phil Schiller and how he also crossed paths with two-time Oscar winner Hilary Swank.

Download via iTunes or listen online here.

Morning Report Headlines

Monday September 6, 2010
Kylie Blucher to run Nine Brisbane as Les Hart moves into digital channel sales
Granada Australia signs production deal with SevenOne International
News Digital Media buys remaining share of Getprice.com.au to take control
Ben Cousins part of the team for Seven's new Game Day Prime Time show
Mark Day on Fairfax decision to "abandon divide" between print & digital
The TV critic who is ready for cable TV after "insipid, tasteless, free-to-air gruel"
Foreign broadcasters pick Junior MasterChef as big hit just from the promos
Prime Media appoints Dave Walker national manager of Seven affiliate sales
World's biggest shopping event just three sleeps away: Fashion's Night Out with Vogue
Pacific Magazines to release That's Life! fortnightly spin off
ARIA Charts: Katy Perry's "Teenage Dream" debuts at #1 for EMI Music; UMA's Jimmy Barnes #3

Subscribe to Mediaweek and get our weekly magazine and Mediaweek Morning Report every day.
Subscribe online: click
here
OR phone
(61 2) 9328 5488
OR email details to
subs@mediaweek.com.au

Google

Radio Ratings

Survey 5, 2010

Top 5 Stations by City

Sydney
1 2GB 14.3%
2 ABC702 10.3%
3 2DAY 9.4%
4 2UE 7.3%
5 WSFM 6.6%

Melbourne
1 3AW 15.2%
2 ABC774 12.7%
3 FOXFM 12.5%
4 MAGIC 7.4%
5 GOLD 7.3%

Brisbane
1 B105 13.1%
2 97.3FM 11.4%
3 NOVA106.9 10.9%
=3 ABC612 10.9%
5 4MMM 10.3%

Adelaide
1 5AA 14.0%
2 ABC891 12.7%
3 MIX102.3 12.2%
4 SAFM 12.0%
5 5MMM 9.6%

Perth
1 MIX 94.5 15.3%
2 92.9 13.5%
3 ABC720 11.6%
4 NOVA93.7 10.3%
5 96FM 8.9%

(Source: Nielsen Media Research)

Magazines On Sale This Week



BRW
Gerry Harvey
Famous Posh & Becs
G Magazine Kylie Kwong
Grazia Katy Perry
marie claire Kristen Stewart
MasterChef Magazine Matt Moran
New Idea Matthew Newton & Rachael Taylor
NW Kardashians
OK! Star body tips
TIME The real cost of organic food
Tracks 40th birthday with first edition reprint
TV Soap Brooke, Stephanie & Hope
TV Week Home and Away
Vogue Australia with massive tote bag
Who Elin Nordegren
Woman's Day Bert & Patti Newton

Mediaweek TV

TRUE BLOOD
Season 3 premiere -  19 August
Thursdays 8:30pm on showcase

TV Top 30 2010

1 MasterChef - Winner Announced TEN 3,964
2 MasterChef - Finale Night TEN 3,542
3 State of Origin 1 - Match 9 2,455
4 MasterChef Australia TEN 2,439
5 Aus. Open - Men's Final 7 2,419
6 Underbelly: The Golden Mile 9 2,252
7 MasterChef Australia - Challenge TEN 2,194
8 State Of Origin 2 - Match 9 2,160
9 Packed To The Rafters 7 2,017
10 Such Is Life…Ben Cousins Part 1 7 1,999
11 Australia's Got Talent 7 1,955
12 MasterChef - Masterclass TEN 1,882
13 Seven News Sunday 7 1,843
14 State Of Origin 3 - Match 9 1,782
15 Undercover Boss Premiere TEN 1,779
16 Nine News Sunday 9 1,765
17 Hamish & Andy's…Courage TEN 1,749
18 Such Is Life…Ben Cousins Part 2 7 1,744
19 Top Gear 9 1,736
20 The Pacific 7 1,653
21 State of Origin 1 - Pre-Match 9 1,633
22 Glee TEN 1,611
23 Gruen Nation ABC1 1,608
24 Hawke TEN 1,597
25 Two And A Half Men 9 1,588
26 The Biggest Loser - The Winner TEN 1,577
27 Seven News Saturday 7 1,576
28 My Kitchen Rules 7 1,562
29 Modern Family TEN 1,553
30 NCIS TEN 1,519

Audience in thousands. Source: OzTAM. NB: Highest rating episode of each program/cricket match etc only noted. Updated weekly. (Last update end of week 35, 2010)

 Australian Magazines

Most Read Titles

1 Australian Women's Weekly 2,188,000
2 Woman's Day 2,014,000
3 Better Homes And Gardens 1,867,000
4 New Idea 1,502,000
5 Open Road (NSW) 1,243,000
6 That's Life 1,103,000
7 Royal Auto (Vic) 953,000
8 Super Food Ideas 951,000
9 Foxtel Magazine 938,000
10 TV Week 868,000
11 Take 5 839,000
12 Reader's Digest 827,000
13 National Georgraphic 733,000
14 Australian Good Taste 656,000
15 Australian House & Garden 647,000
16 Who 630,000
17 Road Ahead (Qld) 581,000
18 Cosmopolitan 535,000
19 delicious. 520,000
20 marie claire 485,000

(Readership June 2010 - Source: Roy Morgan Research) 

Biggest Selling Titles

1 Australian Women's Weekly 493,301
2 Woman's Day 400,015
3 Better Homes And Gardens 382,973
4 New Idea 326,137
5 Reader's Digest 286,115
6 That's Life 274,106
7 Super Food Ideas 261,997
8 Take 5 222,498
9 TV Week 198,186
10 Cosmopolitan 151,213
11 MasterChef Magazine 150,000
12 Who 134,546
13 delicious. 134,000
14 Recipes+ 127,060
15 Australian Geographic 126,275
16 NW 123,248
17 Australian Good Taste 121,612
18 Dolly 120,265
19 Cleo 120,051
20 marie claire 110,873

(Circulation January-June 2010 - Source: Audit Bureau of Circulations) 

Subscription TV Top 25 Non-Sport Shows Of 2009

rank, title, channel, audience in thousands (includes live and Plus 2 timeshifted viewing)

1 Australia's Next Top Model FOX8 351
2 Australia's Next Top Model Finale FOX8 342
3 Family Guy FOX8 255
4 America's Next Top Model FOX8 239
5 Live: Sound Relief Melbourne Channel V 220
6 Project Runway Australia Finale Arena 219
7 The Simpsons FOX8 213
8 Selling Houses Australia Lifestyle 190
9 Futurama FOX8 178
10 Torchwood: Children Of Earth UKTV 178
11 Gossip Girl FOX8 175
12 American Idol Grand Final FOX8 175
13 Grand Designs Lifestyle 174
14 American Idol Auditions FOX8 171
15 M: Taken Showtime 168
16 NCIS TV1 165
17 Roots Fox Classics 161
18 Victoria Bushfire Disaster Sky News 158
19 Midsomer Murders UKTV 157
20 Princess Protection Program Disney 157
21 M: Active: I Am Legend Movie One 151
22 Project Runway Australia Arena 150
23 Stargate: Universe Sci Fi 149
24 M: The Mummy Returns Showtime G. 140
25 Hannah Montana Disney 140
 

Subscription TV Top 25 Sport Shows Of 2009

1 Football: WC Aust. v Uzbekistan Fox Sports 1 431
2 Football: WC Aust v Japan Fox Sports 1 378
3 Cricket: Test RSA v Aus D2 S1 Fox Sports 3 358
4 NRL Bulldogs v Storm Fox Sports 2 357
5 Cricket: Test RSA v Aus D1 S2 Fox Sports 3 355
6 Cricket: Test RSA v Aus D4 S1 Fox Sports 3 353
7 Cricket: Test RSA v Aus D3 S1 Fox Sports 3 350
8 NRL Sea Eagles v Bulldogs Fox Sports 2 339
9 NRL Sharks v Dragons Fox Sports 2 336
10 NRL Cowboys v Knights Fox Sports 2 335
11 Football: WC Aust v Bahrain Fox Sports 1 326
12 Cricket: Test RSA v Aus S1 Fox Sports 3 325
13 Cricket: Test RSA v Aus D3 S2 Fox Sports 3 322
14 NRL Wests Tigers v Sea Eagles Fox Sports 2 317
15 NRL Broncos v Sharks Fox Sports 2 316
16 NRL Bulldogs v Rabbitohs Fox Sports 2 315
17 NRL Titans v Dragons Fox Sports 2 315
18 NRL Wests Tigers v Storm Fox Sports 2 313
19 NRL Storm v Warriors Fox Sports 2 312
20 NRL Knights v Broncos Fox Sports 2 311
21 NRL Dragons v Knights Fox Sports 2 311
22 Cricket: Test RSA v Aus D2 S2 Fox Sports 3 308
23 NRL Eels v Storm Fox Sports 2 306
24 Cricket: Test RSA v Aus D5 S2 Fox Sports 3 305
25 Cricket: Test RSA v Aus S2 Fox Sports 3 305

Weeks 1-50, 2009
(Source: OzTAM)

2009 Ad Spend

Total advertising revenue for the twelve months January to December 2009 was $12,579,817,000. A decrease of 8.0% on 2008.
This followed a decrease of 8.5% for the six months January to June 2009 compared with the same period in 2008.
And a decrease of 7.6% for the six months July to December 2009 compared with 2008.
CEASA Chief Executive, Bernard Holt said that “It only confirms what we already knew, that 2009 was the blackest year for advertising revenue since I first compiled figures in 1960. It was confirmation too of the effects of the World Economic Crisis which, according to many commentators, still has a distance to go internationally.
Advertising revenue climbed steadily over the years from 1960, in spite of economic ups and downs until Paul Keating’s “recession we had to have” in 1990-91.From then on advertising revenue became unsteady moving up an down erratically.
The previous worst drop was in 2001 when advertising revenue went down by 6.0%
The only redeeming features for 2009 were an increase of 9.4% for online advertising revenue and +4.9% for Subscription Television advertising revenue.”

Newspapers went down by -15.7 %
Metropolitan/National Dailies by -18.6%
Metropolitan Sundays by -11.8%
Regional Dailies by -12.3%
Regional Non- Dailies by -5.4%
Suburban Newspapers by -18.8%
Magazines by -18.1%
Classified Directories by -4.9% (The Trading Post was not included)
Free to Air Television by -7.6%
Radio by -3.6%
Outdoor by -11.9%
Cinema by -8.0%

Source: CEASA

Top 10 spots by Airplay
on Radio Nationally

 

1 Harvey Norman
2 National Tiles
3 Domayne
4 Digital Radio Plus
5 The X Factor
6 Rivers
7 Commercial Radio Australia
8 Kmart
9 Big W
10 Bunnings Warehouse

All data provided by AirCheck Broadcast Monitoring. AirCheck.net.au
Week ending August 30, 2010

Top 10 Songs by Airplay
Nationally

1 Teenage Dream - Katy Perry (EMI)
2 DJ Got Us Falling In Love - Usher f. Pitbull (SME)
3 Love The Way You Lie - Eminem f. Rihanna (UMA)
4 Dynamite - Taio Cruz (UMA)
5 Club Can't Handle Me - Flo Rida f. David Guetta (Warner)
6 If I Had You - Adam Lambert (SME)
7 Closer To The Edge - 30 Seconds To Mars (EMI)
8 Dance In The Dark - Lady Gaga (UMA)
9 Like It's Her Birthday - Good Charlotte (EMI)
10 If It's Love - Train (SME)

*Compiled from the 52 stations in Sydney, Melbourne, Brisbane, Gold Coast, Central Coast, Newcastle, Adelaide and Perth, plus triple j and FBi 94.5 in Sydney. Week ending August 30, 2010

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