Foxtel has revealed that it’s NRL Las Vegas opening matches produced the two largest NRL audiences of all-time across the Foxtel Group.
NRL’s 2024 Magic Round also recorded the highest audience ever for a regular season round across the Foxtel Group.
Foxtel reports that just over midway through their respective seasons, the Australian Football League (AFL), National Rugby League (NRL), Super Netball and Formula 1 are all achieving record season audiences across its platforms – Foxtel, Foxtel Now, Foxtel Go, and Kayo Sports.
With streaming audiences representing more than half of total audiences, all codes are also on track to record their highest streamed seasons of all time.
Collectively, they have delivered 8.7 billion minutes viewed across their respective 2024 seasons on Foxtel Group streaming platforms.
The highest streamed sporting weekend of the year was the third weekend of May which recorded the most viewing sessions (25 million) and minutes viewed (961 million). This was driven by NRL’s Magic Round, AFL Round 10, Supercars Perth Race, F1 Emilia Romagna and Super Netball Round 6.
2024 has also seen the AFL achieve the five largest regular season round audiences of all-time across the Foxtel Group, while Super Netball’s opening round achieved the highest opening round of all time.
Super Netball achieved its biggest audience ever for a game during the Vixens v Fever game in round 7.
Fox Sports Australia managing director Steve Crawley said: “These achievements are evidence of the strong growth of Kayo Sports since March this year and a testament to the Fox Sports team who give audiences access to world-class sport content that entertains fans and drives conversations.”
Foxtel Group executive director – commercial, sport Rebecca McCloy said: “We’re thrilled to support our sporting partners to reach and engage new audiences, and this is powered by the continued growth of Kayo Sports. We remain committed to broadcasting exciting sport content that resonates strongly with audiences and, in turn, grows sporting code and live viewers.”
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