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MEDIAWEEK PODCASTS

Podcast 66

A quick (for us) 30-minute chat with Rob McKnight, Nine Sydney's head of news and current affairs promos. On a busy Thursday, McKnight talks with Brenden Wood and James Manning about promoting all of Nine's news and current affairs programming - from the Today show through to the 6pm National Nine News, to A Current Affair and also 60 Minutes. McKnight moved across from Seven some time ago, and he reveals what is bringing Nine bigger news audiences and what works best in on-air promos.

Download via iTunes or listen online here.

Morning Report Headlines

Friday September 3, 2010
2 features, 3 docos & 3 TV series get $1.3m from Film Victoria
Is Seven really going to try yet another AFL primetime show?
Fairfax Media board votes for experience: Greg Hywood & Michael Anderson
Authors: Charlie Pickering's first book, Poland Perry on number 24
Vanity Fair's top 100 of the new (tech) establishment: Murdoch #4
Ryan, Monty & Wippa's world record - 105 callers in 60 minutes
Plus: Sony's e-readers, Mark Scott on Sky News (again), Jane Chisholm joins Waterfront

Subscribe to Mediaweek and get our weekly magazine and Mediaweek Morning Report every day.
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Magazines On Sale This Week



BRW
Gerry Harvey
Famous Posh & Becs
G Magazine Kylie Kwong
Grazia Katy Perry
marie claire Kristen Stewart
MasterChef Magazine Matt Moran
New Idea Matthew Newton & Rachael Taylor
NW Kardashians
OK! Star body tips
TIME The real cost of organic food
Tracks 40th birthday with first edition reprint
TV Soap Brooke, Stephanie & Hope
TV Week Home and Away
Vogue Australia with massive tote bag
Who Elin Nordegren
Woman's Day Bert & Patti Newton

Mediaweek TV

TRUE BLOOD
Season 3 premiere -  19 August
Thursdays 8:30pm on showcase

TV Top 30 2010

1 MasterChef - Winner Announced TEN 3,964
2 MasterChef - Finale Night TEN 3,542
3 State of Origin 1 - Match 9 2,455
4 MasterChef Australia TEN 2,439
5 Aus. Open - Men's Final 7 2,419
6 Underbelly: The Golden Mile 9 2,252
7 MasterChef Australia - Challenge TEN 2,194
8 State Of Origin 2 - Match 9 2,160
9 Packed To The Rafters 7 2,017
10 Such Is Life…Ben Cousins Part 1 7 1,999
11 Australia's Got Talent 7 1,955
12 MasterChef - Masterclass TEN 1,882
13 Seven News Sunday 7 1,843
14 State Of Origin 3 - Match 9 1,782
15 Undercover Boss Premiere TEN 1,779
16 Nine News Sunday 9 1,765
17 Hamish & Andy's…Courage TEN 1,749
18 Such Is Life…Ben Cousins Part 2 7 1,744
19 Top Gear 9 1,736
20 The Pacific 7 1,653
21 State of Origin 1 - Pre-Match 9 1,633
22 Glee TEN 1,611
23 Gruen Nation ABC1 1,608
24 Hawke TEN 1,597
25 Two And A Half Men 9 1,588
26 The Biggest Loser - The Winner TEN 1,577
27 Seven News Saturday 7 1,576
28 My Kitchen Rules 7 1,562
29 Modern Family TEN 1,553
30 NCIS TEN 1,519

Audience in thousands. Source: OzTAM. NB: Highest rating episode of each program/cricket match etc only noted. Updated weekly. (Last update end of week 35, 2010)

2009 Ad Spend

Total advertising revenue for the twelve months January to December 2009 was $12,579,817,000. A decrease of 8.0% on 2008.
This followed a decrease of 8.5% for the six months January to June 2009 compared with the same period in 2008.
And a decrease of 7.6% for the six months July to December 2009 compared with 2008.
CEASA Chief Executive, Bernard Holt said that “It only confirms what we already knew, that 2009 was the blackest year for advertising revenue since I first compiled figures in 1960. It was confirmation too of the effects of the World Economic Crisis which, according to many commentators, still has a distance to go internationally.
Advertising revenue climbed steadily over the years from 1960, in spite of economic ups and downs until Paul Keating’s “recession we had to have” in 1990-91.From then on advertising revenue became unsteady moving up an down erratically.
The previous worst drop was in 2001 when advertising revenue went down by 6.0%
The only redeeming features for 2009 were an increase of 9.4% for online advertising revenue and +4.9% for Subscription Television advertising revenue.”

Newspapers went down by -15.7 %
Metropolitan/National Dailies by -18.6%
Metropolitan Sundays by -11.8%
Regional Dailies by -12.3%
Regional Non- Dailies by -5.4%
Suburban Newspapers by -18.8%
Magazines by -18.1%
Classified Directories by -4.9% (The Trading Post was not included)
Free to Air Television by -7.6%
Radio by -3.6%
Outdoor by -11.9%
Cinema by -8.0%

Source: CEASA

Top 10 spots by Airplay
on Radio Nationally

 

1 Harvey Norman
2 National Tiles
3 Domayne
4 Digital Radio Plus
5 The X Factor
6 Rivers
7 Commercial Radio Australia
8 Kmart
9 Big W
10 Bunnings Warehouse

All data provided by AirCheck Broadcast Monitoring. AirCheck.net.au
Week ending August 30, 2010

Top 10 Songs by Airplay
Nationally

1 Teenage Dream - Katy Perry (EMI)
2 DJ Got Us Falling In Love - Usher f. Pitbull (SME)
3 Love The Way You Lie - Eminem f. Rihanna (UMA)
4 Dynamite - Taio Cruz (UMA)
5 Club Can't Handle Me - Flo Rida f. David Guetta (Warner)
6 If I Had You - Adam Lambert (SME)
7 Closer To The Edge - 30 Seconds To Mars (EMI)
8 Dance In The Dark - Lady Gaga (UMA)
9 Like It's Her Birthday - Good Charlotte (EMI)
10 If It's Love - Train (SME)

*Compiled from the 52 stations in Sydney, Melbourne, Brisbane, Gold Coast, Central Coast, Newcastle, Adelaide and Perth, plus triple j and FBi 94.5 in Sydney. Week ending August 30, 2010

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