Latest Podcasts

It's a Nova Red Room Global Tour special this week:

Podcast 50/2014:
Nova Red Room Global Tour #1

Tony Thomas, group marketing director, Nova Entertainment
Insights into how Nova Entertainment runs its Red Room operation and how the sponsors for the Global Tour became involved. Hear about the challenges the company faced with logistics, costs and finding the artists. Essential listening if you should have your brand associated with special events like this and probably good to listen to if you work in the media business and have ever run a competition for listeners. Recorded in the Qantas lounge at LAX during the Samantha Jade Red Room.
(Check out our first Tony Thomas podcast too from 18 months ago talking about marketing basics and his marketing career in and out of the media sector.)

 

Podcast 51/2014:
Nova Red Room Global Tour #2

Kent Small (Smallzy), Nova Network evening host, Tour MC
Nova's ACRA-winning national evening host is the Nova brand's music guru and he appears on his second Mediaweek podcast recorded at the end of the Global Tour. As well as covering off all the action from the tour, Smallzy talks about his evening show this year, his relationships with music companies (and who needs who most) and we even get to hear about his strictly behind-the-scenes executive producer Zach.

Podcast 52/2014:
Nova Red Room Global Tour #3
Nigel Lopez-McBean
, assistant director social media & content marketing, Optus (the sponsor)
The final podcast in this series of three recorded in the USA. We tracked down the rep for sponsor Optus in one of the biggest breakfast buffets in Las Vegas. Lopez-McBean had been not just living it large in swanky hotels full of beautiful people and popstars, he had been filming them too. He gives us some insights into the soon-to-be released piece of content he has been filming during the Global Tour. He also talks about Optus and how social media plays an important part of marketing and customer satisfaction for the telco. Nigel is such a good bloke he will have you thinking about saying Yes and tearing up your existing telco contact if you're with a competitor!

Listen to the podcasts online here or download on iTunes.

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Friday
Jul222011

Southern Cross Austereo merge announces buying prop for advertisers

Australian media and entertainment company, Southern Cross Austereo has officially launched its new brand positioning and logo via this statement released at the company’s conference being held with 200 staff on the Gold Coast:
For advertisers, the merge is a great announcement, with Southern Cross Austereo now offering integrated solutions and content across a broader range of platforms – national and local radio, regional free-to-air television and digital.
Southern Cross Austereo CEO Rhys Holleran is excited about what the merge means for advertisers with the company now offering 95 per cent reach to all Australians and client alignment with the highest performing regional and metropolitan radio and free to air television station brands and talent.

“Southern Cross Austereo will make media buying across multi-platforms and metropolitan and regional markets even more unified, simplified and streamlined.
“In terms of our expertise, we now employ 2000 people who are specialists in their field and already they are working together to produce strong results for the company,” Holleran said.
The integration process is also well underway on the airwaves, with top rating Today Network radio shows such as Fifi & Jules, Hamish & Andy and Kyle & Jackie O’s Hour of Power merged into the regional Hit Music Network.
The new brand and logo celebrates the uniting of two exciting media entertainment companies and its creation has been led by Southern Cross Austereo Head of Marketing & Communications, Nikki Clarkson.
“We’ve taken the best of both brands and united them as one, creating a new logo that is familiar yet progressive,” Clarkson said.
“The colours in the star reflect the spectrum and strength of the entertainment product that Southern Cross Austereo provides and injects a fresh, modern approach to the new entity.”
Each of the colours that appear in the logo represent a sub-brand of the business; Radio, Television, Digital, an Entertainment unit, Research and Sales.
Source: Southern Cross Austereo