Australian media and entertainment company, Southern Cross Austereo has officially launched its new brand positioning and logo via this statement released at the company’s conference being held with 200 staff on the Gold Coast:
For advertisers, the merge is a great announcement, with Southern Cross Austereo now offering integrated solutions and content across a broader range of platforms – national and local radio, regional free-to-air television and digital.
Southern Cross Austereo CEO Rhys Holleran is excited about what the merge means for advertisers with the company now offering 95 per cent reach to all Australians and client alignment with the highest performing regional and metropolitan radio and free to air television station brands and talent.
“Southern Cross Austereo will make media buying across multi-platforms and metropolitan and regional markets even more unified, simplified and streamlined.
“In terms of our expertise, we now employ 2000 people who are specialists in their field and already they are working together to produce strong results for the company,” Holleran said.
The integration process is also well underway on the airwaves, with top rating Today Network radio shows such as Fifi & Jules, Hamish & Andy and Kyle & Jackie O’s Hour of Power merged into the regional Hit Music Network.
The new brand and logo celebrates the uniting of two exciting media entertainment companies and its creation has been led by Southern Cross Austereo Head of Marketing & Communications, Nikki Clarkson.
“We’ve taken the best of both brands and united them as one, creating a new logo that is familiar yet progressive,” Clarkson said.
“The colours in the star reflect the spectrum and strength of the entertainment product that Southern Cross Austereo provides and injects a fresh, modern approach to the new entity.”
Each of the colours that appear in the logo represent a sub-brand of the business; Radio, Television, Digital, an Entertainment unit, Research and Sales.
Source: Southern Cross Austereo