Latest Podcasts

Two new podcasts this week:

Podcast 43/2014: Maude Garrett
The host of the LA-based syndicated weekend radio show The Hot Hits talks to Mediaweek about life covering the entertainment business in Hollywood. Maude Garrett talks about her best and worst movie junket trips and reveals the names of celebrities that play along with her gags and those that don't. She also talks about her dating challenges, her LA colleagues, her time spent in Australia recently on air with Matty Acton and she details her success in building her Geek Bomb online business.

Podcast 44/2014: Clive Mathieson
Mediaweek went inside the editor's office at The Australian on Friday as Clive Mathieson talked about a busy week that included the 50th anniversary of the launch of the newspaper, the abolition on the carbon tax and the shooting down of MH17. There were plenty of other subjects covered too including the paper's politics, how reporters could make a mark and it was the meeting of two newspaper nerds as Brenden Wood talked collecting newspapers with Mathieson.


Listen to the podcasts online here or download on iTunes

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Friday
Jul222011

Southern Cross Austereo merge announces buying prop for advertisers

Australian media and entertainment company, Southern Cross Austereo has officially launched its new brand positioning and logo via this statement released at the company’s conference being held with 200 staff on the Gold Coast:
For advertisers, the merge is a great announcement, with Southern Cross Austereo now offering integrated solutions and content across a broader range of platforms – national and local radio, regional free-to-air television and digital.
Southern Cross Austereo CEO Rhys Holleran is excited about what the merge means for advertisers with the company now offering 95 per cent reach to all Australians and client alignment with the highest performing regional and metropolitan radio and free to air television station brands and talent.

“Southern Cross Austereo will make media buying across multi-platforms and metropolitan and regional markets even more unified, simplified and streamlined.
“In terms of our expertise, we now employ 2000 people who are specialists in their field and already they are working together to produce strong results for the company,” Holleran said.
The integration process is also well underway on the airwaves, with top rating Today Network radio shows such as Fifi & Jules, Hamish & Andy and Kyle & Jackie O’s Hour of Power merged into the regional Hit Music Network.
The new brand and logo celebrates the uniting of two exciting media entertainment companies and its creation has been led by Southern Cross Austereo Head of Marketing & Communications, Nikki Clarkson.
“We’ve taken the best of both brands and united them as one, creating a new logo that is familiar yet progressive,” Clarkson said.
“The colours in the star reflect the spectrum and strength of the entertainment product that Southern Cross Austereo provides and injects a fresh, modern approach to the new entity.”
Each of the colours that appear in the logo represent a sub-brand of the business; Radio, Television, Digital, an Entertainment unit, Research and Sales.
Source: Southern Cross Austereo