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NEW podcast this week:

We caught up with the former Network Ten breakfast co-host in Auckland. Now the host of a late night Monday to Friday talk show on TV3, Paul Henry told Mediaweek about the missed opportunity at Ten and why he knocked back an offer from TVNZ to host their 7pm timeslot. Henry tells us about the joys of hosting late night after many years in breakfast in NZ and Australia. With an election just weeks away in New Zealand, Henry talks about having politicians on his show and his politics. "They call me a rabid right winger … I'm not rabid!"

Listen to the podcasts online here or download on iTunes.

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Monday
Mar262012

Nine launches EXTRA on Channel 94

Nine Network Australia has launched a new free to air channel EXTRA on Channel 94 from today, March 26.
An advertiser based channel EXTRA will feature programs created by advertisers across a range of categories from home shopping, brand funded, religious, community, educational and multi-cultural programming.
"Direct Response advertising is proving to be of more and more interest to our clients and by launching this new channel, EXTRA, we can provide advertisers with opportunities to specifically target their audience,’ said Jeffrey Browne, Managing Director, Nine Network.
EXTRA will be on Channel 94 in eastern seaboard metropolitan markets and 84 in NBN regional areas.
Programs screened on EXTRA will be paid for by advertisers and the channel will not be surveyed as part of the regular OzTAM ratings service.
Source: Nine Network
Source: Audit Bureau of Circulations