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Monday
Mar262012

Nine launches EXTRA on Channel 94

Nine Network Australia has launched a new free to air channel EXTRA on Channel 94 from today, March 26.
An advertiser based channel EXTRA will feature programs created by advertisers across a range of categories from home shopping, brand funded, religious, community, educational and multi-cultural programming.
"Direct Response advertising is proving to be of more and more interest to our clients and by launching this new channel, EXTRA, we can provide advertisers with opportunities to specifically target their audience,’ said Jeffrey Browne, Managing Director, Nine Network.
EXTRA will be on Channel 94 in eastern seaboard metropolitan markets and 84 in NBN regional areas.
Programs screened on EXTRA will be paid for by advertisers and the channel will not be surveyed as part of the regular OzTAM ratings service.
Source: Nine Network
Source: Audit Bureau of Circulations