Latest Podcasts

It's a Nova Red Room Global Tour special this week:

Podcast 50/2014:
Nova Red Room Global Tour #1

Tony Thomas, group marketing director, Nova Entertainment
Insights into how Nova Entertainment runs its Red Room operation and how the sponsors for the Global Tour became involved. Hear about the challenges the company faced with logistics, costs and finding the artists. Essential listening if you should have your brand associated with special events like this and probably good to listen to if you work in the media business and have ever run a competition for listeners. Recorded in the Qantas lounge at LAX during the Samantha Jade Red Room.
(Check out our first Tony Thomas podcast too from 18 months ago talking about marketing basics and his marketing career in and out of the media sector.)

 

Podcast 51/2014:
Nova Red Room Global Tour #2

Kent Small (Smallzy), Nova Network evening host, Tour MC
Nova's ACRA-winning national evening host is the Nova brand's music guru and he appears on his second Mediaweek podcast recorded at the end of the Global Tour. As well as covering off all the action from the tour, Smallzy talks about his evening show this year, his relationships with music companies (and who needs who most) and we even get to hear about his strictly behind-the-scenes executive producer Zach.

Podcast 52/2014:
Nova Red Room Global Tour #3
Nigel Lopez-McBean
, assistant director social media & content marketing, Optus (the sponsor)
The final podcast in this series of three recorded in the USA. We tracked down the rep for sponsor Optus in one of the biggest breakfast buffets in Las Vegas. Lopez-McBean had been not just living it large in swanky hotels full of beautiful people and popstars, he had been filming them too. He gives us some insights into the soon-to-be released piece of content he has been filming during the Global Tour. He also talks about Optus and how social media plays an important part of marketing and customer satisfaction for the telco. Nigel is such a good bloke he will have you thinking about saying Yes and tearing up your existing telco contact if you're with a competitor!

Listen to the podcasts online here or download on iTunes.

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Monday
Mar192012

Network Ten turns to Shine for The Shire

Network Ten has announced the commissioning of The Shire, a bold, highly addictive ‘dramality’ series that follows the often outrageous lives and loves of a group of people who are destined to become the most talked about in Australia.
With its stunning beauty and "tribe-like" community, the Sutherland Shire in Sydney’s south is the perfect location for this very real glimpse into the private lives of a distinctive group of Australian culture.
Shine Australia has scoured the Shire to assemble a brilliant ensemble of charismatic and controversial characters.
From the boys next door, to the girls next door, from the heart-breakers, to the home-wreckers – The Shire is guaranteed to raise a commotion, and fast become one of the most talked-about shows on the box.
David Mott, chief programming officer, Network Ten said: “The Shire is a fascinating look into a unique sub-culture in Australia and the first time a local ‘dramality’ series is being introduced to the commercial television landscape.
“The genre has been a hit in the US (Jersey Shore) and the UK (The Only Way is Essex), changing the way people view television, and we intend to do the same.
The Shire epitomises the progression of reality television and in this social media age, we’ve built a show that is not only entertaining but capitalises on all the twitterverse and blogosphere has to offer.
“It is the next step in the reality TV phenomenon TEN pioneered in 2001 when we introduced Big Brother to the Australian market and a strong, confident addition to our 2012 program line-up,” Mott said.
The Shire is a glimpse behind the curtain into the heart of Australia as you have never seen it before.”
From their hectic and crazed social lives to problems with work and family, The Shire will leave no stone unturned.
With its beautiful back-drop, controversial cast and Shine's production expertise, The Shire has all the ingredients to become one of the breakout hits of 2012.
Production on The Shire starts Monday March 26, in...the Shire.
Source: Network Ten