Latest Podcasts

It's a Nova Red Room Global Tour special this week:

Podcast 50/2014:
Nova Red Room Global Tour #1

Tony Thomas, group marketing director, Nova Entertainment
Insights into how Nova Entertainment runs its Red Room operation and how the sponsors for the Global Tour became involved. Hear about the challenges the company faced with logistics, costs and finding the artists. Essential listening if you should have your brand associated with special events like this and probably good to listen to if you work in the media business and have ever run a competition for listeners. Recorded in the Qantas lounge at LAX during the Samantha Jade Red Room.
(Check out our first Tony Thomas podcast too from 18 months ago talking about marketing basics and his marketing career in and out of the media sector.)

 

Podcast 51/2014:
Nova Red Room Global Tour #2

Kent Small (Smallzy), Nova Network evening host, Tour MC
Nova's ACRA-winning national evening host is the Nova brand's music guru and he appears on his second Mediaweek podcast recorded at the end of the Global Tour. As well as covering off all the action from the tour, Smallzy talks about his evening show this year, his relationships with music companies (and who needs who most) and we even get to hear about his strictly behind-the-scenes executive producer Zach.

Podcast 52/2014:
Nova Red Room Global Tour #3
Nigel Lopez-McBean
, assistant director social media & content marketing, Optus (the sponsor)
The final podcast in this series of three recorded in the USA. We tracked down the rep for sponsor Optus in one of the biggest breakfast buffets in Las Vegas. Lopez-McBean had been not just living it large in swanky hotels full of beautiful people and popstars, he had been filming them too. He gives us some insights into the soon-to-be released piece of content he has been filming during the Global Tour. He also talks about Optus and how social media plays an important part of marketing and customer satisfaction for the telco. Nigel is such a good bloke he will have you thinking about saying Yes and tearing up your existing telco contact if you're with a competitor!

Listen to the podcasts online here or download on iTunes.

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Monday
Mar052012

marie claire returns to bigger format

marie claire will celebrate its 200th issue (on sale Wednesday 7 March), with the reveal of an ongoing larger book size, a refreshed new look and two collector edition foil covers in alternate gold and magenta colours.
The 220mm x 297mm book size allows for larger, lusher, contemporary imagery and stunningly brings to life the photography in the magazine’s celebratory ‘Fashion Issue’.

Jackie Frank, editor/publisher marie claire comments: “After 16 years as Australia's number one fashion magazine, what better way for marie claire to mark the occasion of our 200th issue than by turning over the entire issue to all things fashion?
“From our cover - which celebrates the resurgence of the supermodels courtesy of cover girl, Claudia Schiffer - to our stunning fashion and beauty pages, and our compelling feature stories, this edition is a real celebration of the ever-changing fashion world.
“Our bigger format complements these changes perfectly. Magazines have always engaged with the reader in a unique way: a big part of the reader experience is the feel of luxury that each new issue evokes, and our re-sized pages reinforce this position.''
The magazine also benefits from new fonts and new styles. A new upfront trends page and large-scale fashion images scattered throughout upfront pages, reinforce the magazine's fashion focus from the very beginning of the book.
The 200th issue of marie claire will receive marketing support via TVCs on the Seven Network, a 32-page sampler inserted into FAMOUS magazine, a consumer promotion giving readers the chance to win one of 200 fashion must-haves, point of sale collateral and through the marie claire website and social media properties.
Source: Pacific Magazines