Latest Podcasts

It's a Nova Red Room Global Tour special this week:

Podcast 50/2014:
Nova Red Room Global Tour #1

Tony Thomas, group marketing director, Nova Entertainment
Insights into how Nova Entertainment runs its Red Room operation and how the sponsors for the Global Tour became involved. Hear about the challenges the company faced with logistics, costs and finding the artists. Essential listening if you should have your brand associated with special events like this and probably good to listen to if you work in the media business and have ever run a competition for listeners. Recorded in the Qantas lounge at LAX during the Samantha Jade Red Room.
(Check out our first Tony Thomas podcast too from 18 months ago talking about marketing basics and his marketing career in and out of the media sector.)

 

Podcast 51/2014:
Nova Red Room Global Tour #2

Kent Small (Smallzy), Nova Network evening host, Tour MC
Nova's ACRA-winning national evening host is the Nova brand's music guru and he appears on his second Mediaweek podcast recorded at the end of the Global Tour. As well as covering off all the action from the tour, Smallzy talks about his evening show this year, his relationships with music companies (and who needs who most) and we even get to hear about his strictly behind-the-scenes executive producer Zach.

Podcast 52/2014:
Nova Red Room Global Tour #3
Nigel Lopez-McBean
, assistant director social media & content marketing, Optus (the sponsor)
The final podcast in this series of three recorded in the USA. We tracked down the rep for sponsor Optus in one of the biggest breakfast buffets in Las Vegas. Lopez-McBean had been not just living it large in swanky hotels full of beautiful people and popstars, he had been filming them too. He gives us some insights into the soon-to-be released piece of content he has been filming during the Global Tour. He also talks about Optus and how social media plays an important part of marketing and customer satisfaction for the telco. Nigel is such a good bloke he will have you thinking about saying Yes and tearing up your existing telco contact if you're with a competitor!

Listen to the podcasts online here or download on iTunes.

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Monday
Mar262012

Audit Bureau to report print and digital sales

Members of the Audit Bureau of Circulations (ABC) have endorsed historic changes to their rules, which will see new metrics introduced for the reporting of sales of digital versions of newspapers and magazines and stand-alone digital publications.
In a world first, the reporting will feature a de-duplicated Average Total Paid Masthead Sales metric, which will also include insights into print only sales, digital only sales and packaged print and digital subscription sales.
ABC chief executive Paul Dovas said the new rules, which came into effect from Friday, represented the most significant change to media reporting in Australia since the creation of the ABC in 1932.
“The new metrics recognise the emergence of digital publishing and in particular the changing nature of how masthead-branded content, in the form of text and images, is consumed across print and digital platforms,” said Dovas.
ABC chairman Dr Stephen Hollings said: “The new rules will literally redefine media reporting in Australia, providing the media industry with a de-duplicated figure of total masthead branded content sales. This is a landmark change that responds to the needs of media buyers and advertisers.”
The new reporting will provide media buyers with insights into the sales of digital versions of print publications and standalone digital publications, including separate reporting for replica digital versions, enhanced digital versions (tablets) and subscribers to paid website versions.
The ABC’s traditional print reporting remains unaffected, maintaining its heritage and continuity.
A sub-committee of magazine, newspaper, advertiser and media buyer representatives, including members from the Media Federation of Australia (MFA), the Australian Association of National Advertisers (AANA), and magazine and newspaper publishers, undertook the wide-ranging review.
Simon Davies, head of print at OMD Sydney and the MFA representative on the ABC sub-committee, said: “With the introduction of these rules, ABC members have recognised the evolution of print media and the growing sales of digital formats. With this more granular sales data, advertising agencies and clients will be able to make better informed buying decisions.”
With the new rules coming into effect for the January to March audit period, the first new audited sales data will be reported in the ABC’s data release on 11 May 2012.
More information and supporting materials on the new rules can be found at www.auditbureau.org.au
Source: Audit Bureau of Circulations