Domestic appliance brand Miele has appointed Lisa Saunders as its marketing director across Australia and New Zealand.
Saunders replaces former managing director for Australia and New Zealand, Michele Laghezza, who was stationed in the role for just under five years.
Laghezza is now marketing director for Miele Belgium – a position he assumed in September 2023.
Saunders moves from her previous post as chief marketing officer and sales director Australia and New Zealand for functional food company, Nuchev, where she spent two years.
She has worked with clients including Nestlé Australia, Sainsbury’s Supermarkets UK, Treasury Wine Estates, and Asahi, spanning Australia, New Zealand China, Japan, Southeast Asia, the US, UK, and Europe.
“I am beyond thrilled to share that I have started as Director of Marketing for Miele Australia and New Zealand. An incredible brand and global company with 125 years of quality,” Saunders said.
“Thrilled to be working with Yves Dalcourt [MD AUNZ] and the team. Let’s go!”
Dalcourt said Saunders “brings a wealth of experience coupled with solid results and a proven track record throughout her marketing career.
“Miele has made tremendous gains over the years in strengthening our foundations through various new product introductions and campaigns.
“We are looking forward to having Lisa on board to drive forward the power of the Miele team and take the Miele brand to the next level.”
In December 2020, Miele consolidated its Australia and New Zealand media account with the Publicis Groupe-owned media agency Starcom following a competitive pitch, involving several undisclosed agencies.
See also: Starcom Australia announces the launch of PPG Solutions
–
Top Image: Lisa Saunders