Zitcha has appointed Kate Marshall and Genevieve Cleaver to newly created senior roles, strengthening its customer success team’s capabilities.
Marshall joins as customer success director with a remit to oversee Zitcha’s portfolio of clients across international markets including, US, Canada, UK, South Africa, Australia and New Zealand, and her most recent roles was as digital director at News Corp.
She has experience in eCommerce with more than five years at Amazon, where she worked with Amazon teams around the world to bring best-in-class marketing tools to its customers.
Marshall said: “Zitcha is a global retail media player, and as we continue to attract more partners to the platform, I look forward to working alongside them to drive even greater effectiveness and efficiencies for their marketing investment.”
Cleaver steps into the role of customer success lead for Zitcha across APAC. She joins from News Corp, where she was digital client growth and capability manager. She also spent more than four years at Wavemaker across various performance media positions.
“In Australia and New Zealand, Zitcha has already established a market-leading presence,” she added. “The wider Southeast Asia market presents exciting new opportunities for retail media and I can’t wait to support our customers as they embark on and expand their retail media journeys.”
Nick Hinsley, chief revenue officer at Zitcha said: “Customer success is about anticipating challenges and proactively delivering solutions to boost customer satisfaction and retention.
“This not only enhances revenue and loyalty, but also ensures our clients derive maximum value from our platform. Investing in customer success is essential for Zitcha to continue leading the retail media industry, and we are delighted to welcome both Kate and Genevieve to our rapidly growing team.”
The new hires, both of which are based in Sydney, follows the platform’s recent appointment by the retail media arm of Australia’s leading drinks and hospitality business, MixIn by Endeavour, to facilitate its off-site media across Meta’s Managed Partner Ads (MPA).
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Top image: Genevieve Cleaver and Kate Marshall