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<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Thu, 23 Feb 2012 21:45:34 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>Inside Mediaweek Magazine</title><link>http://mediaweek.com.au/home/</link><description></description><lastBuildDate>Thu, 23 Feb 2012 02:33:07 +0000</lastBuildDate><copyright></copyright><language>en-US</language><generator>Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</generator><item><title>Inside the Magazine: 27 February</title><dc:creator>Mediaweek</dc:creator><pubDate>Fri, 18 Mar 2011 00:35:07 +0000</pubDate><link>http://mediaweek.com.au/home/2011/3/18/inside-the-magazine-27-february.html</link><guid isPermaLink="false">379236:8198886:10831701</guid><description><![CDATA[<p>&nbsp;<span class="full-image-block ssNonEditable"><span><img src="http://mediaweek.com.au/storage/MW_1048.Cover.jpg?__SQUARESPACE_CACHEVERSION=1329957968885" alt="" /></span></span></p>
<h2>Get the Mediaweek iPad app now!</h2>
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<p>Download the free Mediaweek iPad app&nbsp;<a href="http://itunes.apple.com/us/app/mediaweek/id454403251?mt=8 " target="_blank">here</a>, or try the web version&nbsp;<a href="http://mediaweek.smedia.com.au" target="_blank">here</a>.<br />When prompted for a login, punch in: mediaweekweb and then when asked for a password use: freetrial</p>
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<h5><span class="full-image-float-left ssNonEditable"><span><img src="http://mediaweek.com.au/storage/Mike_Tyquin.jpg?__SQUARESPACE_CACHEVERSION=1329958171271" alt="" /></span></span>Top Stories</h5>
<p><strong>David Leckie</strong> talks tough - &ldquo;We can&rsquo;t be beaten!&rdquo;, EYE loses <strong>Mike Tyquin</strong> and <strong>Kyle Sandilands</strong> gets a new Sydney boss.</p>
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<h5><span class="full-image-float-left ssNonEditable"><span><img src="http://mediaweek.com.au/storage/Eddie_McGuire.jpg?__SQUARESPACE_CACHEVERSION=1329958267656" alt="" /></span></span><strong>Media Buzz</strong></h5>
<p>Hoodlum&rsquo;s new multiplatform production, Fairfax launches Daily Life, <em>ABC Football </em>mag kicks off, Fox Footy&rsquo;s big ratings goals, Target Kids Day out &amp; Nova&rsquo;s new Patrol</p>
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<h5><span class="ssNonEditable full-image-float-left"><span class="full-image-block ssNonEditable"><span><img src="http://mediaweek.com.au/storage/Lewis_Martin.jpg?__SQUARESPACE_CACHEVERSION=1329958316486" alt="" /></span></span></span><strong>Person of the Week</strong></h5>
<p><strong>Lewis Martin</strong>,<strong> </strong>Managing Director, Seven Melbourne</p>
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<h5><span class="full-image-float-left ssNonEditable"><span><img src="http://mediaweek.com.au/storage/andrew_holman.jpg?__SQUARESPACE_CACHEVERSION=1329958380632" alt="" /></span></span><strong>Inside Newspapers</strong></h5>
<p>New <em>Hobart Mercury</em> editor <strong>Andrew Holman</strong> has just made the move from sultry Cairns to crisp Hobart. He tells us about his plans for the paper &ndash; and buying some Ugg boots!</p>
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<h5><span class="full-image-float-left ssNonEditable"><span><img src="http://mediaweek.com.au/storage/Felicity_Harley.jpg?__SQUARESPACE_CACHEVERSION=1329958513979" alt="" /></span></span><strong>Inside Magazines</strong></h5>
<p>Pacific Magazines&rsquo; <em>Women&rsquo;s Health</em> continues to evolve as new challengers enter the market. Editor <strong>Felicity Harley</strong> talks about staying on top of what readers want.</p>
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<h5><span class="full-image-float-left ssNonEditable"><span><img src="http://mediaweek.com.au/storage/Eldad_Persky.jpg?__SQUARESPACE_CACHEVERSION=1329958566069" alt="" /></span></span><strong>Inside Digital</strong></h5>
<p>MediaMind&rsquo;s international VP of products, <strong>Eldad Persky</strong>, on digital advertising trends globally, plus TAG Strategic&rsquo;s Aussie Salon, Val Morgan and Yahoo!7 vs ninemsn</p>
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<h5><span class="full-image-float-left ssNonEditable"><span><img src="http://mediaweek.com.au/storage/Robbie_Dery.jpg?__SQUARESPACE_CACHEVERSION=1329958623054" alt="" /></span></span><strong>Inside Outdoor</strong></h5>
<p>EYE is reinvesting after its Qantas deal was renewed, as GM <strong>Robbie Dery</strong> explains to Mediaweek. Plus stories on Torchmedia, OMA, APN and shoppers in pharmacies</p>
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<h5><span class="full-image-float-left ssNonEditable"><span><img src="http://mediaweek.com.au/storage/Brad_McNally.jpg?__SQUARESPACE_CACHEVERSION=1329958666133" alt="" /></span></span>Inside Radio</h5>
<p>Program director <strong>Brad McNally</strong> explains to <em>Mediaweek</em> why the relaunch of Perth FM station is keeping real music alive in the western state.</p>
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<h5><span class="full-image-float-left ssNonEditable"><span><img src="http://mediaweek.com.au/storage/Sonia_Kruger_David_Campbell.jpg?__SQUARESPACE_CACHEVERSION=1329958746918" alt="" /></span></span><strong>Inside Television</strong></h5>
<p><em>Mornings </em>EP <strong>Louisa Hatfield </strong>talks about her leap from magazines to television and why there is one special ingredient that has to work for breakfast TV to be gold.</p>
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<h5><span class="full-image-float-left ssNonEditable"><span><img src="http://mediaweek.com.au/storage/Sean_Cohan_Jon_Kelly.jpg?__SQUARESPACE_CACHEVERSION=1329958834635" alt="" /></span></span><strong>Inside Subscription TV</strong></h5>
<p>With the launch of A&amp;E in Australia this month, we speak to visiting A+E Networks SVP, Internal, <strong>Sean Cohan</strong>, about the channel and their plans for the future.</p>
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<h5><span class="full-image-float-left ssNonEditable"><span><img src="http://mediaweek.com.au/storage/Adele.jpg?__SQUARESPACE_CACHEVERSION=1329959150706" alt="" /></span></span><strong>Entertainment Charts</strong></h5>
<p>This week&rsquo;s MPDAA box office chart, top 20 iTunes TV episode sales chart, Nielsen&rsquo;s top 20 media-generated videos/movies sites and the ARIA top 20 albums and singles charts</p>
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<p><strong>iPad Extra: Inside Government</strong></p>
<p>In our special report we put the government-funded broadcasters in the spotlight with the ABC&rsquo;s <strong>Mark Scott</strong> and SBS&rsquo;s <strong>Michael Ebeid</strong>&rsquo;s revelations at the Senate Estimates.</p>
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<p><strong>iPad Extra: Media People</strong></p>
<p>Executive shuffles at Global, News Limited&rsquo;s <em>The Australian</em>, TNS and independent media agency TMS</p>
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<p><strong>iPad Extra: Spectator</strong></p>
<p>Our cameras cover the DMG Radio &ldquo;Ladies Lunch&rdquo;, Southern Cross Austereo&rsquo;s Valentine&rsquo;s Day lunch, the A&amp;E channel launch on Foxtel plus Claire &amp; Rosso at The Ivy.</p>
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<h5><span class="full-image-float-left ssNonEditable"><span><img src="http://mediaweek.com.au/storage/Scott_Pendlebury_Alex_Davies.jpg?__SQUARESPACE_CACHEVERSION=1329963455185" alt="" /></span></span><strong>iPad Extra: Spectator Special</strong></h5>
<p>Spectator hangs out with the team from the new Fox Footy Channel at their launch at Encore at St Kilda Baths in Melbourne last week.</p>
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