Grand Pacific Entertainment & Advisory and GolfSpace Australia have partnered to launch a new brand platform, Elevate Your Game.
This platform aims to bring to life a comprehensive, always-on, direct-to-consumer and complete OSEP channel marketing and communications campaign.
This campaign includes digital, social, performance, and loyalty campaign development, as well as outdoor advertising in partnership with JCDecaux. GolfSpace will also host free live events in collaboration with Golf Australia and some new national partners to be announced in the coming months.
Dean Dewhirst, CEO and founder of GolfSpace said: “Working with Francis Coady and Grand Pacific Entertainment & Advisory has been a game changer for our company. He is like having a seasoned navigator charting our marketing and consumer journey. Their deep-rooted understanding of audience behaviour, cultivated through years in the entertainment and advertising industry, extends seamlessly to our team, partners, and customer base.
“His CEO-level marketing and communications advisory brings a unique perspective that resonates with our audience, using the power of entertainment to drive engagement and loyalty. With Francis at the helm, GolfSpace doesn’t just sell golf experiences; we craft narratives that immerse our audience in a world of possibility.”
Francis Coady, CEO and founder Grand Pacific Entertainment & Advisory, said: “I am delighted to be working with such a passionate and focused team at GolfSpace. Dean Dewhirst and his team really understand the value of entertaining their customer base to build trust and real engagement over the long term.
“I am delighted to help them entertain growth in this premium sports and entertainment offering as they expand across the country in the coming years,” he added.
Coady launched Grand Pacific Entertainment & Advisory just over a year after exiting Havas Media Group as chief marketing and content officer.
His new venture is a marcomms advisory and content creation company focused on using entertainment and storytelling in the advertising and communications industry to connect brands to audiences.
See also: Francis Coady launches Grand Pacific Entertainment & Advisory
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Top image: Dean Dewhirst and Francis Coady