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For anyone who works or is interested in the Australian media, Mediaweek is a one stop resource for all industry related news and events. No Wonder The Australian’s media section called us “the industry bible.”
MEDIAWEEK PODCASTS
Podcast 66
A quick (for us) 30-minute chat with Rob McKnight, Nine Sydney's head of news and current affairs promos. On a busy Thursday, McKnight talks with Brenden Wood and James Manning about promoting all of Nine's news and current affairs programming - from the Today show through to the 6pm NationalNineNews, to A Current Affair and also 60 Minutes. McKnight moved across from Seven some time ago, and he reveals what is bringing Nine bigger news audiences and what works best in on-air promos.
Friday September 3, 2010 2 features, 3 docos & 3 TV series get $1.3m from Film Victoria
Is Seven really going to try yet another AFL primetime show?
Fairfax Media board votes for experience: Greg Hywood & Michael Anderson
Authors: Charlie Pickering's first book, Poland Perry on number 24
Vanity Fair's top 100 of the new (tech) establishment: Murdoch #4
Ryan, Monty & Wippa's world record - 105 callers in 60 minutes
Plus: Sony's e-readers, Mark Scott on Sky News (again), Jane Chisholm joins Waterfront
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BRW Gerry Harvey Famous Posh & Becs G Magazine Kylie Kwong Grazia Katy Perry marie claire Kristen Stewart MasterChef Magazine Matt Moran New Idea Matthew Newton & Rachael Taylor NW Kardashians OK! Star body tips TIME The real cost of organic food Tracks 40th birthday with first edition reprint TV Soap Brooke, Stephanie & Hope TV Week Home and Away Vogue Australia with massive tote bag Who Elin Nordegren Woman's Day Bert & Patti Newton
Mediaweek TV
TRUE BLOOD Season 3 premiere - 19 August Thursdays 8:30pm on showcase
TV Top 30 2010
1 MasterChef - Winner Announced TEN 3,964 2 MasterChef - Finale Night TEN 3,542 3 State of Origin 1 - Match 9 2,455 4 MasterChef Australia TEN 2,439 5 Aus. Open - Men's Final 7 2,419 6 Underbelly: The Golden Mile 9 2,252 7 MasterChef Australia - Challenge TEN 2,194 8 State Of Origin 2 - Match 9 2,160 9 Packed To The Rafters 7 2,017 10 Such Is Life…Ben Cousins Part 1 7 1,999 11 Australia's Got Talent 7 1,955 12 MasterChef - Masterclass TEN 1,882 13 Seven News Sunday 7 1,843 14 State Of Origin 3 - Match 9 1,782 15 Undercover Boss Premiere TEN 1,779 16 Nine News Sunday 9 1,765 17 Hamish & Andy's…Courage TEN 1,749 18 Such Is Life…Ben Cousins Part 2 7 1,744 19 Top Gear 9 1,736 20 The Pacific 7 1,653 21 State of Origin 1 - Pre-Match 9 1,633 22 Glee TEN 1,611 23 Gruen Nation ABC1 1,608 24 Hawke TEN 1,597 25 Two And A Half Men 9 1,588 26 The Biggest Loser - The Winner TEN 1,577 27 Seven News Saturday 7 1,576 28 My Kitchen Rules 7 1,562 29 Modern Family TEN 1,553 30 NCIS TEN 1,519
Audience in thousands. Source: OzTAM. NB: Highest rating episode of each program/cricket match etc only noted. Updated weekly. (Last update end of week 35, 2010)
Australian Magazines
Most Read Titles
1 Australian Women's Weekly 2,188,000
2 Woman's Day 2,014,000
3 Better Homes And Gardens 1,867,000
4 New Idea 1,502,000
5 Open Road (NSW) 1,243,000
6 That's Life 1,103,000
7 Royal Auto (Vic) 953,000
8 Super Food Ideas 951,000
9 Foxtel Magazine 938,000
10 TV Week 868,000
11 Take 5 839,000
12 Reader's Digest 827,000
13 National Georgraphic 733,000
14 Australian Good Taste 656,000
15 Australian House & Garden 647,000
16 Who 630,000
17 Road Ahead (Qld) 581,000
18 Cosmopolitan 535,000
19 delicious. 520,000
20 marie claire 485,000
(Readership June 2010 - Source: Roy Morgan Research)
Biggest Selling Titles
1 Australian Women's Weekly 493,301
2 Woman's Day 400,015
3 Better Homes And Gardens 382,973
4 New Idea 326,137
5 Reader's Digest 286,115
6 That's Life 274,106
7 Super Food Ideas 261,997
8 Take 5 222,498
9 TV Week 198,186
10 Cosmopolitan 151,213
11 MasterChef Magazine 150,000
12 Who 134,546
13 delicious. 134,000
14 Recipes+ 127,060
15 Australian Geographic 126,275
16 NW 123,248
17 Australian Good Taste 121,612
18 Dolly 120,265
19 Cleo 120,051
20 marie claire 110,873
(Circulation January-June 2010 - Source: Audit Bureau of Circulations)
Subscription TV Top 25 Non-Sport Shows Of 2009
rank, title, channel, audience in thousands (includes live and Plus 2 timeshifted viewing)
1 Australia's Next Top Model FOX8 351 2 Australia's Next Top Model Finale FOX8 342 3 Family Guy FOX8 255 4 America's Next Top Model FOX8 239 5 Live: Sound Relief Melbourne Channel V 220 6 Project Runway Australia Finale Arena 219 7 The Simpsons FOX8 213 8 Selling Houses Australia Lifestyle 190 9 Futurama FOX8 178 10 Torchwood: Children Of Earth UKTV 178 11 Gossip Girl FOX8 175 12 American Idol Grand Final FOX8 175 13 Grand Designs Lifestyle 174 14 American Idol Auditions FOX8 171 15 M: Taken Showtime 168 16 NCIS TV1 165 17 Roots Fox Classics 161 18 Victoria Bushfire Disaster Sky News 158 19 Midsomer Murders UKTV 157 20 Princess Protection Program Disney 157 21 M: Active: I Am Legend Movie One 151 22 Project Runway Australia Arena 150 23 Stargate: Universe Sci Fi 149 24 M: The Mummy Returns Showtime G. 140 25 Hannah Montana Disney 140
Subscription TV Top 25 Sport Shows Of 2009
1 Football: WC Aust. v Uzbekistan Fox Sports 1 431 2 Football: WC Aust v Japan Fox Sports 1 378 3 Cricket: Test RSA v Aus D2 S1 Fox Sports 3 358 4 NRL Bulldogs v Storm Fox Sports 2 357 5 Cricket: Test RSA v Aus D1 S2 Fox Sports 3 355 6 Cricket: Test RSA v Aus D4 S1 Fox Sports 3 353 7 Cricket: Test RSA v Aus D3 S1 Fox Sports 3 350 8 NRL Sea Eagles v Bulldogs Fox Sports 2 339 9 NRL Sharks v Dragons Fox Sports 2 336 10 NRL Cowboys v Knights Fox Sports 2 335 11 Football: WC Aust v Bahrain Fox Sports 1 326 12 Cricket: Test RSA v Aus S1 Fox Sports 3 325 13 Cricket: Test RSA v Aus D3 S2 Fox Sports 3 322 14 NRL Wests Tigers v Sea Eagles Fox Sports 2 317 15 NRL Broncos v Sharks Fox Sports 2 316 16 NRL Bulldogs v Rabbitohs Fox Sports 2 315 17 NRL Titans v Dragons Fox Sports 2 315 18 NRL Wests Tigers v Storm Fox Sports 2 313 19 NRL Storm v Warriors Fox Sports 2 312 20 NRL Knights v Broncos Fox Sports 2 311 21 NRL Dragons v Knights Fox Sports 2 311 22 Cricket: Test RSA v Aus D2 S2 Fox Sports 3 308 23 NRL Eels v Storm Fox Sports 2 306 24 Cricket: Test RSA v Aus D5 S2 Fox Sports 3 305 25 Cricket: Test RSA v Aus S2 Fox Sports 3 305
Weeks 1-50, 2009
(Source: OzTAM)
2009 Ad Spend
Total advertising revenue for the twelve months January to December 2009 was $12,579,817,000. A decrease of 8.0% on 2008.
This followed a decrease of 8.5% for the six months January to June 2009 compared with the same period in 2008.
And a decrease of 7.6% for the six months July to December 2009 compared with 2008.
CEASA Chief Executive, Bernard Holt said that “It only confirms what we already knew, that 2009 was the blackest year for advertising revenue since I first compiled figures in 1960. It was confirmation too of the effects of the World Economic Crisis which, according to many commentators, still has a distance to go internationally.
Advertising revenue climbed steadily over the years from 1960, in spite of economic ups and downs until Paul Keating’s “recession we had to have” in 1990-91.From then on advertising revenue became unsteady moving up an down erratically.
The previous worst drop was in 2001 when advertising revenue went down by 6.0%
The only redeeming features for 2009 were an increase of 9.4% for online advertising revenue and +4.9% for Subscription Television advertising revenue.”
Newspapers went down by -15.7 %
Metropolitan/National Dailies by -18.6%
Metropolitan Sundays by -11.8%
Regional Dailies by -12.3%
Regional Non- Dailies by -5.4%
Suburban Newspapers by -18.8%
Magazines by -18.1%
Classified Directories by -4.9% (The Trading Post was not included)
Free to Air Television by -7.6%
Radio by -3.6%
Outdoor by -11.9%
Cinema by -8.0%
Source: CEASA
Top 10 spots by Airplay
on Radio Nationally
1 Harvey Norman 2 National Tiles 3 Domayne 4 Digital Radio Plus 5 The X Factor 6 Rivers 7 Commercial Radio Australia 8 Kmart 9 Big W 10 Bunnings Warehouse
All data provided by AirCheck Broadcast Monitoring. AirCheck.net.au
Week ending August 30, 2010
Top 10 Songs by Airplay
Nationally
1 Teenage Dream - Katy Perry (EMI) 2 DJ Got Us Falling In Love - Usher f. Pitbull (SME) 3 Love The Way You Lie - Eminem f. Rihanna (UMA) 4 Dynamite - Taio Cruz (UMA) 5 Club Can't Handle Me - Flo Rida f. David Guetta (Warner) 6 If I Had You - Adam Lambert (SME) 7 Closer To The Edge - 30 Seconds To Mars (EMI) 8 Dance In The Dark - Lady Gaga (UMA) 9 Like It's Her Birthday - Good Charlotte (EMI) 10 If It's Love - Train (SME)
*Compiled from the 52 stations in Sydney, Melbourne, Brisbane, Gold Coast, Central Coast, Newcastle, Adelaide and Perth, plus triple j and FBi 94.5 in Sydney. Week ending August 30, 2010
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