Radio Ratings

Survey 5, 2010

Top 5 Stations by City

Sydney
1 2GB 14.3%
2 ABC702 10.3%
3 2DAY 9.4%
4 2UE 7.3%
5 WSFM 6.6%

Melbourne
1 3AW 15.2%
2 ABC774 12.7%
3 FOXFM 12.5%
4 MAGIC 7.4%
5 GOLD 7.3%

Brisbane
1 B105 13.1%
2 97.3FM 11.4%
3 NOVA106.9 10.9%
=3 ABC612 10.9%
5 4MMM 10.3%

Adelaide
1 5AA 14.0%
2 ABC891 12.7%
3 MIX102.3 12.2%
4 SAFM 12.0%
5 5MMM 9.6%

Perth
1 MIX 94.5 15.3%
2 92.9 13.5%
3 ABC720 11.6%
4 NOVA93.7 10.3%
5 96FM 8.9%

(Source: Nielsen Media Research)

2009 Ad Spend

Total advertising revenue for the twelve months January to December 2009 was $12,579,817,000. A decrease of 8.0% on 2008.
This followed a decrease of 8.5% for the six months January to June 2009 compared with the same period in 2008.
And a decrease of 7.6% for the six months July to December 2009 compared with 2008.
CEASA Chief Executive, Bernard Holt said that “It only confirms what we already knew, that 2009 was the blackest year for advertising revenue since I first compiled figures in 1960. It was confirmation too of the effects of the World Economic Crisis which, according to many commentators, still has a distance to go internationally.
Advertising revenue climbed steadily over the years from 1960, in spite of economic ups and downs until Paul Keating’s “recession we had to have” in 1990-91.From then on advertising revenue became unsteady moving up an down erratically.
The previous worst drop was in 2001 when advertising revenue went down by 6.0%
The only redeeming features for 2009 were an increase of 9.4% for online advertising revenue and +4.9% for Subscription Television advertising revenue.”

Newspapers went down by -15.7 %
Metropolitan/National Dailies by -18.6%
Metropolitan Sundays by -11.8%
Regional Dailies by -12.3%
Regional Non- Dailies by -5.4%
Suburban Newspapers by -18.8%
Magazines by -18.1%
Classified Directories by -4.9% (The Trading Post was not included)
Free to Air Television by -7.6%
Radio by -3.6%
Outdoor by -11.9%
Cinema by -8.0%

Source: CEASA

 Top 10 spots by Airplay
on Radio Nationally

1 Harvey Norman
2 National Tiles
3 Domayne
4 Digital Radio Plus
5 The X Factor
6 Rivers
7 Commercial Radio Australia
8 Kmart
9 Big W
10 Bunnings Warehouse

All data provided by AirCheck Broadcast Monitoring. AirCheck.net.au
Week ending August 30, 2010

Top 10 Songs by Airplay
Nationally

1 Teenage Dream - Katy Perry (EMI)
2 DJ Got Us Falling In Love - Usher f. Pitbull (SME)
3 Love The Way You Lie - Eminem f. Rihanna (UMA)
4 Dynamite - Taio Cruz (UMA)
5 Club Can't Handle Me - Flo Rida f. David Guetta (Warner)
6 If I Had You - Adam Lambert (SME)
7 Closer To The Edge - 30 Seconds To Mars (EMI)
8 Dance In The Dark - Lady Gaga (UMA)
9 Like It's Her Birthday - Good Charlotte (EMI)
10 If It's Love - Train (SME)

*Compiled from the 52 stations in Sydney, Melbourne, Brisbane, Gold Coast, Central Coast, Newcastle, Adelaide and Perth, plus triple j and FBi 94.5 in Sydney. Week ending August 30, 2010