Crimtan has promoted Lauren Crosby as commercial director for Australia and New Zealand to lead the sales leadership team.
In the role, she will be responsible for building and leading the region’s commercial team to grow the business across direct and contracted clients and agencies.
Crosby was previously head of client services for JAPAC at Crimtan and has been pivotal in the growth and success of the programmatic company’s Asia Pacific business.
Crimtan has also unveiled changes to its Australia and New Zealand commercial teams, with Karim Abboud stepping up to accelerate business growth by implementing commercial strategies as sales director. He joined the company in May 2023 from Pure.amplify, where he was business director (Media).
Andy Battye joins Crimtan from Spotify and Teads this month, taking on the role of sales manager.
Meanwhile, Daniel Kamalaneson, who joined Crimtan from Foxtel Media in August 2023, and Sorcha Young, who joined Crimtan from Pureprofile in November 2023, have been appointed client service managers.
The pair will continue to grow existing client relationships and will work closely with the commercial and ad operations team.
Joshua Wilson, Crimtan commercial director (JAPAC), said Crosby’s addition to the ANZ operations will help their clients maximise marketing budgets for optimum performance.
“Crimtan has always taken an educational and consultative approach with brands and advertising agencies to keep them up to date with the ever-evolving digital marketing landscape,” he added.
Crosby said that she was looking forward at the opportunity of leading the ANZ team’s growth trajectory and expanding relationships with brands to build efficient marketing campaigns.
“Having been with Crimtan for over four years as the head of customer success for APAC, my role was focused on growing existing client relationships, and I am privileged to work with an incredible team,” she said.
Abboud also said he was looking forward to being part of the Crimtan team, helping drive new partnerships and improving technology to help brands navigate the change and to continue delivering value for its customers.
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Top image: Lauren Crosby