Budget Direct has launched the latest instalment of its long-running ‘Insurance Solved’ platform via its creative agency of record, 303 MullenLowe: Reversible.
The campaign, which is now live across TV, cinema, BVOD, online, social, OOH, and radio, playfully celebrates the insurer’s ability to solve insurance conundrums, this time focusing on the difficulties of reversing a trailer – especially in front of the weekend sausage sizzle crowd.
“Budget Direct understands that coming to mind in the insurance renewal moment is the objective,” said 303 MullenLowe Sydney’s chief strategy officer Jody Elston.
“That’s why over six years they’ve prioritised work with high entertainment value and distinctive brand assets to deliver their promise of award-winning insurance for less. They also grow relevance by having fun with those little cultural truths all Australians can relate to.”
“Fresh off a top 5 finish in July’s YouGov Brand Biggest Movers list, we are excited to double down once again on our Insurance Solved campaign,” said Budget Direct’s chief growth officer, Jonathan Kerr.
“What we’ve seen since launching the platform in 2018 is a steady pattern of increased brand salience for Budget Direct – and love for the Budget Direct characters of Sarge, Jacs and Chief. While each iteration tackles a new, often extraordinary situation, what remains a constant is our ability to tap into a style and humour that our audience genuinely responds to.”
This latest work continues the partnership between 303 MullenLowe and Budget Direct, which began in August 2014 after a competitive pitch that culminated in a final round against BMF and Host. Earlier this year, the agency launched Loch Mess Monster, featuring a pool cleaner wreaking havoc, with campaign staples Sarge, Jacs, and Chief once again coming to the rescue.
303 MullenLowe and Budget Direct’s work has been recognised as a finalist in both the Long Term Effects and Brand Value categories of the 2024 Australian Effie Awards.
The Budget Direct campaign follows 303 MullenLowe’s recent work for the WA Department of the Premier and Cabinet and the Department of Health, launching a public awareness campaign to combat vaccine misinformation with Mediahub and Carat Western Australia: Don’t Assume You’re Immune.
See also: 303 MullenLowe, Mediahub, and Carat launch vaccine awareness campaign, ‘Don’t Assume You’re Immune’
Credits:
Client: Budget Direct
Chief Growth Officer, Growth Ops – Jonathan Kerr
General Manager, Marketing and Communications, Growth Ops: Warren Marsh
Senior Marketing Manager, Marketing, Media & Acquisition, Growth Ops: Katie Lansdale
Creative Agency: 303 MullenLowe
Chief Creative Officer Sydney: Bart Pawlak
Creative Director: Adam Whitehead
Chief Executive Officer Sydney: Joanna Gray
Client Service Director: Ben Glasson
Chief Strategy Officer Sydney: Jody Elston
Executive Broadcast Producer: Rachel Devine
Production Partners
Production Company: Good Oil Films
Director: Hamish Rothwell
DOP: Crighton Bone
Executive Producer: Sam Long
Producer: Tracey-Lee Permall
Editor: Lucas Baynes
Post Production: Blockhead VFX
VFX Supervisor: Nigel Mortimer
Post Executive Producer: Charlotte Plowman
Music and Sound Company: Sonar Music
Original Composition: Matteo Zingales
Sound Head of Production: Haylee Poppi
Senior Sound Designer: Andy Stewart
Stills Photographer: Matt Baker, LOUIS & CO