BMF has announced a series of promotions within its creative and innovation departments, including Dave Roberts and Tom Hoskins to the shared role of group creative directors.
Josie Fox and Harry Stanford have been promoted to creative directors.
Additionally, Kiah Nicholas, Emily Field, Lisa Down, and Leila Cranswick will take on the combined titles of innovation leads and associate creative directors. This is the latest significant transformation of BMF’s innovation offering since the appointment of chief innovation officer Tara McKenty in May last year, who moved from her post as creative head at Google after nine years.
The promotions follow the departure of BMF chief creative officer, Alex Derwin, who is exiting the creative agency to set up his own shop after almost nine years, as Mediaweek revealed.
Derwin described Roberts and Hoskins as exceptional talents, demonstrating unwavering dedication and profoundly impactful creative leadership.
“They have a proven track record of creating long ideas that shift perceptions, change behaviour, and resonate in culture,” said Derwin.
“They are the definition of true BMF-ers, and I’m thrilled to see them get this much-deserved recognition.”
See Also:
• Exclusive: BMF chief creative officer Alex Derwin to depart, launch own agency
• BMF welcomes Tara McKenty as chief innovation officer and co-ECD and promotes David Fraser
Joining BMF as creative director in 2021, Hoskins has led the Australian Government account, overseeing large-scale behaviour change campaigns, including efforts to help end child sexual abuse with One Talk at a Time and encouraging Australians to Fight Cybercrime in your Downtime. He has also steered campaigns for ALDI Australia and TAL insurance.
Similarly, Roberts, who joined in 2019, has delivered a notable portfolio of work including a series of children’s books and merchandise for Murdoch Children’s Research Institute, Tip Top’s brand platform Baked into Australia, Just Wow for Uluru – Voyages, as well as Minds Wide Open for The Sydney Morning Herald + The Age.
McKent added that Nicholas, Field, Down and Cranswick have been instrumental in building and amplifying the agency’s “creative firepower and robust innovation offering.”
“Their track record of award-winning brilliance speaks volumes, and we’re thrilled to see them continue to make effective, world-class work for our diverse portfolio of clients,” said McKent.
Earlier this month, BMF drove Tourism Australia’s latest Off Season campaign, inviting Australians to become “winter people” – the tourism body’s biggest winter campaign yet.
See Also: BMF leads Tourism Tasmania’s biggest Off Season campaign yet
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Top Image: Tom Hoskins, Lisa Down, Leila Cranswick & David Roberts (Top Row, L-R) Josie Fox, Harry Stanford, Kiah Nicholas & Emily Field (Bottom Row, L-R)