Amaysim has invited Australians to ditch their ‘Hellco’ and switch to better value with its latest promotional platform, The Escape Plan. Starting 18 June, the new campaign is across screens, radio, and social channels.
Crafted by Cocogun and brought to life by award-winning artist Ellen Porteus and animator Will Pietsch, the campaign reminds mobile customers that sky-high bills are a thing of the past.
Peter MacGregor, amaysim’s CEO, said that amidst cost-of-living pressures, Aussies are questioning their mobile bills.
“amaysim is the answer. So why stick with your pricey Hellco when you can escape to better value and service with The Escape Plan?” he said.
“We wanted to bring this message to life in a typically cheeky, playful and provocative way and to give new and existing customers even more reasons to escape to amaysim and stay.”
Cocogun managing director, Chiquita King, added: “With recent telco price hikes being the last straw for many, it’s an absolute pleasure to work with the amaysim team to offer a better option. The Escape Plan is a fun, light-hearted reminder to Aussies that they sure as hell don’t need to stay stuck in the fiery pits of Hellco.”
Elena Giannini, business director at Avenue C, noted that the agency believes in the platform “wholeheartedly,” and “have pivoted media plans to ensure maximum exposure for amaysim’s hot new message.
“We’ve always known the power of amaysim, and now more Australians can experience it for themselves when they plan their escape to us.”
Credits:
Client: amaysim
CMO, Marketing & CX – Peter MacGregor
Senior Manager, Brand and Communications – Rachel James
Content Manager – Jarod Green
Brand & Campaign Manager – Sheryl Singh
Creative Agency: Cocogun
Managing Director – Chiquita King
Creative Partner – Ant Melder
Senior Copywriter – Lewis Clarke
Art Director – Jimmy Williams
Senior Art Director – Loz Maneschi
Group Business Director – Emily Hahn
Group Business Director – Christine Watts
Designer – Shev Tan
Media Agency: Avenue C
Business Director – Elena Giannini
Media Director – Gaby Srour
Digital Director – Mark Zala
Production Company: Jacky Winter
Illustrator – Ellen Porteus
Animator – Will Pietsch
Senior Agent & Producer – Ree Shelton