"Bringing brands to life in media" is the mantra of bellamyhayden. Media strategy development and implementation planning is the sole focus. The company operates a flat structure of media strategists and actively utilises all internal resources to generate best end product. bellamyhayden is a truly independent company and is not aligned to a global network.
Simon Rutherford
Level 1, 21 Mary Street
Surry Hills NSW 2010
Phone: (02) 8202 1544
Email: simonr@bellamyhayden.com.au
CARAT AUSTRALIA
Founded in 1968, Carat has become the world’s largest independent communications specialist and the market leader in digital media solutions. Being the only independent media agency network in the world, we are free from agency ties and can focus totally on what’s best for our clients. Carat is a part of the Aegis Group Plc which is listed on the London Stock Exchange. Globally Aegis employs 15,200 and it is structured around 2 pioneering business units – Aegis Media and Synovate. The Group has outperformed the global media sector for the last 11 years and we’re the only global marketing services group focused on the two most strategically significant disciplines: media communications and market research. At Carat we believe that communications have the powers to transform our clients’ businesses. The Carat network is now present in 70 countries with 5,220 people worldwide.
Ikon Communications is Australia’s first truly independent marketing communications consultancy. We are responsible for recommending strategic advice across the myriad of communications channels, not just the mainstream media vehicles commonly used by advertisers
Roger Camplisson
Managing Director
Wharf 10
Pirrama Road
Pyrmont NSW 2009
Ph (02) 8586 2000
Fax (02) 8586 2084
MAXUS
Contact Details:
Ron Bartlett
Level 3, 21-31 Goodwood Street
Richmond VIC 3121
Phone: (03) 9246 1000
Fax: (03) 9246 1001
MEDIACOM
MediaCom is the largest Australian media agency with a Global network which is represented by 111 offices worldwide.
We have a clear and differentiated positioning; People First >> Better Result. By placing our people, our clients and their customers first we will drive better business outcomes. We understand that your customers are people not just consumers, and it is as people that we are continuously investigating how to unlock their emotions to change behaviour which will positively affect business results.
We have built a unique business model to support our positioning allowing our clients to leverage and activate any and every communications channel. Our clients also have surety that as the number one buyers of media in Australia and globally through GroupM, our aggregated trading entity, we will intelligently apply our scale to increase media value with best in market pricing.
We understand the importance of people and the value of a "winning culture", our aligned and inspired team are undoubtedly the reason we drive better results on behalf of our clients.
Contact Details:
Sydney
Toby Jenner, Managing Director
Level 17, 65 Berry Street
North Sydney, NSW 2060
Phone: 02 9463 7193
Email: toby.jenner@mediacom.com
Melbourne
Mark Pejic, Managing Director
Level 1, 195 Little Collins Street
Melbourne, VIC 3000
Phone: 03 9940 7048
Email: mark.pejic@mediacom.com
Brisbane
Nicole Boyd, Managing Director
Level 1, 108 Wickham Street
Fortitude Valley, QLD 4006
Phone: 07 3218 1001
Email: nicole.boyd@mediacom.com
Mediaedge:cia is a global media company specialising in the development and implementation of media communications campaigns.
Grounded in the disciplines of media planning and buying we connect brands with consumers through the most effective communication channel.
We are uniquely placed within a unified communications organisation (Y&R Inc) and working with our global partner companies we offer solutions across a total communication perspective.
In Australia and New Zealand we have achieved significant success since our launch in January 1999 attracting extensive new business. In our first and second years of operation we were voted B&T Media Agency of the Year..
We are committed to recruiting and developing the best people in the business and provide ongoing training and opportunities to achieve this at all levels.
Our clients include Colgate-Palmolive, Universal Music, United International Pictures, Chanel, Accenture, Schering-Plough, Mitsubishi Motors & South Pacific Tyres
Sydney
Adrian Smith
General Manager
Level 14, 65 Berry Street
North Sydney NSW 2060
Phone: (02) 8356 0659
Fax: (02) 8356 0604
Email:adrian.smith@mecglobal.com
Adelaide
Peter Bucklow
Managing Director
Level 1, 46 Fullarton Road
Norwood, SA 5067
Phone: (08) 8366 4744
Fax: (08) 8331 8586
Email: peter.bucklow@mecglobal.com
MindShare Australia is part of the leading global and regional media agency network, having been named Global Agency of the Year for the last 2 years and Regional Agency of the Year for the last 3 years. Its service offering is based on its mission: 'Results through Expertly and Efficiently Driving Consumer Response ', which it delivers by offering a suite of services backed by leading edge tools and techniques which provide media neutral solutions and delivers accountable results for its clients. MindShare is also part of GroupM, the biggest media agency trading group in Australia.
Tracie Michael
Managing Director
Level 11, 338 Pitt Street
Sydney NSW 2000
Phone: (02) 9287 8400
OMD
OMD is a full service media planning and buying agency with 80 offices across 55 markets. OMD was named 2005 Media Agency of the Year by B&T, and is the worlds most awarded media network 2004 and 2005 (Gunn Report). OMD is the global media brand of the Omnicom Group Inc.
Sydney
Mark Coad
Managing Director of Australia
32 Pyrmont Bridge Road
Pyrmont NSW 2009
Phone: (02) 9692 2000
Melbourne
Steve Sinha
Managing Director
658 Church Street
Richmond VIC 3121
Phone: (03) 8420 9000
Brisbane
Julie Maher
General Manager
282 Wickham Street
Fortitude Valley QLD 4005
Phone: (07) 3244 3877
ZENITHOPTIMEDIA
ZenithOptimedia is a leading creative connections company. In essence we add value to our clients business through powerful communication ideas. These ideas are generated through a deep understanding of consumers. To deliver these ideas we apply a strategic focus to the specialist areas of planning and buying. The role of planning is to establish a clear understanding of the consumer and their interaction with media. We then design communication programs, which ensure we deliver meaningful connections with our client's customers. The buying team then bring the strategies to life through well-considered implementation and negotiation.
ZenithOptimedia also has communication specialists in areas such as research, digital, content and analytics and provide a full media service to a number of blue chip clients including Qantas, Nestlé, News Corporation, L'Oreal, Victorian Government, Honda, Lion Nathan.
Contact Details:
Mark Kennedy
Managing Partner
Bond Store 3
30 Windmill Street
Walsh Bay NSW
Phone: (02) 9258 9100
PAUL McCARTHY ADVERTISING
One of the fastest-growing media planning and buying agencies in Australia and also one of the largest independently-owned. Our operating philosophy is based on the twin principles of strong strategic underpinning and intimate media relationships. We develop a thorough knowledge of the interface between product and consumer and determine how and which media are best suited to leverage the association. Our ongoing experience in media planning strongly favours decentralised negotiations with individual media as the best means of providing qualitative and quantitative advantages for our clients.
Contact Details:
North Sydney
Paul McCarthy
Managing Director
Level 14, 221 Miller Street
North Sydney NSW 2060
Phone: (02) 8920 8222
Matthew McCarthy
General Manager
Jane Wilkinson
Media Planner/Buyer
Amanda Greedy
Media Planner/Buyer
Port Macquarie
John Carroll
Group Account Director
Cnr William & Hay Streets
Port Macquarie NSW 2444
Phone: (02) 6584 2200
Trent McCarthy
Media Planner/Buyer
Melbourne
Ian McDonald
Media Strategist
PHD AUSTRALIA
PHD Australia is a strategic-led media agency with a focus on pioneering – in that we seek to find a better way of doing things, from our proprietary approach to planning called ETNA, which encompasses Neuroplanning and functional MRI brain scanning data, to Director, a best in class response analysis, optimisation and forecasting tool – all driven by curious, innovative and results-oriented individuals. We collaborate with clients and their creative partners to produce communications that seriously challenge their respective markets. As part of the 43-country PHD global network, and locally part of the Omnicom Media Group with more than $1.3 billion invested in Australian media, PHD has the resource to service an expanding list of clients. Some of our key clients include: eBay, Warner Music, Wyeth HealthCare, Alfa Romeo, Citroen, PayPal, Hewlett Packard, Energizer, Fiat, Fitness First and Air New Zealand, to name but a few.
Starcom MediaVest Group (SMG) is a leading global media communications agency with offices in 67 countries and is part of the Publicis Groupe. In Australia, SMG has five offices, billings of more than $700 million and is the most awarded full service agency. SMG offers its clients creative thinking and solutions, where humanity meets marketing science. It has a depth of fully integrated, specialist talent in investment, business management, digital, strategy planning, econometrics, research and search. SMG is a member of negotiating group VivaKi Exchange.
Sydney
John Sintras, CEO, SMG Australia john.sintras@smvgroup.com.au
Bond Store 2, 28 Windmill St,
Walsh Bay, NSW 2000
Australia
Telephone: +612 8666 8000
FAX: +612 8666 8001
Bob Goodge, Managing Director Starcom MediaVest Sydney bob.goodge@smvgroup.com.au
Telephone: +612 8666 8049
FAX: +612 8666 8001
Justine Kereama, Client Business Manager, Starcom Justine.kereama@smvgroup.com.au
Level 28, AMP Tower, 140 St George Terrace,
Perth, WA 6000
Telephone: +618 9278 2442
FAX: +618 9278 2727
UNIVERSAL McCANN
We are one of the largest media buyers in the world and in the top ten in Australia. We pride ourselves on our ability to develop communications solutions that make meaningful connections with our clients customers.
Our competitive advantage stems from our use of numerous proprietary tools and research to better understand our clients customers needs and Communication consumption habits.
Universal McCann currently derives over half of its billings from non-McCann client business.
Melbourne
Lyndall Campher, Media Director
35-37 Bank Street
SOUTH MELBOURNE VIC 3205
Phone: (03) 9993 9601
Email: lyndall.campher@universalmccann.com.au
Brisbane
Debbie Stevens, Media Director
Level 1/50 James Street
FORTITUDE VALLEY QLD 4006
Phone: (07) 3105 3000
Email: debbie.stevens@universalmccann.com.au
THE WHITE AGENCY
The White Agency is one of Australia's largest full service interactive agencies. Our services are focused on helping our clients communicate and sell to consumers in interactive environments. We stretch ourselves to deliver our clients the best solutions, achieved through knowledge, passion, experience and our commitment to get results with a no bullshit approach.
Products: IdentiLites
Operates: NSW, VIC, TAS, QLD, SA, WA
Website: www.claudegroup.com.au
MEDIAWEEK PODCASTS
Podcast 66
A quick (for us) 30-minute chat with Rob McKnight, Nine Sydney's head of news and current affairs promos. On a busy Thursday, McKnight talks with Brenden Wood and James Manning about promoting all of Nine's news and current affairs programming - from the Today show through to the 6pm NationalNineNews, to A Current Affair and also 60 Minutes. McKnight moved across from Seven some time ago, and he reveals what is bringing Nine bigger news audiences and what works best in on-air promos.
Friday September 3, 2010 2 features, 3 docos & 3 TV series get $1.3m from Film Victoria
Is Seven really going to try yet another AFL primetime show?
Fairfax Media board votes for experience: Greg Hywood & Michael Anderson
Authors: Charlie Pickering's first book, Poland Perry on number 24
Vanity Fair's top 100 of the new (tech) establishment: Murdoch #4
Ryan, Monty & Wippa's world record - 105 callers in 60 minutes
Plus: Sony's e-readers, Mark Scott on Sky News (again), Jane Chisholm joins Waterfront
Subscribe to Mediaweek and get our weekly magazine and Mediaweek Morning Report every day.
Subscribe online: click here
OR phone (61 2) 9328 5488
OR email details to subs@mediaweek.com.au
Magazines On Sale This Week
BRW Gerry Harvey Famous Posh & Becs G Magazine Kylie Kwong Grazia Katy Perry marie claire Kristen Stewart MasterChef Magazine Matt Moran New Idea Matthew Newton & Rachael Taylor NW Kardashians OK! Star body tips TIME The real cost of organic food Tracks 40th birthday with first edition reprint TV Soap Brooke, Stephanie & Hope TV Week Home and Away Vogue Australia with massive tote bag Who Elin Nordegren Woman's Day Bert & Patti Newton
Mediaweek TV
TRUE BLOOD Season 3 premiere - 19 August Thursdays 8:30pm on showcase
TV Top 30 2010
1 MasterChef - Winner Announced TEN 3,964 2 MasterChef - Finale Night TEN 3,542 3 State of Origin 1 - Match 9 2,455 4 MasterChef Australia TEN 2,439 5 Aus. Open - Men's Final 7 2,419 6 Underbelly: The Golden Mile 9 2,252 7 MasterChef Australia - Challenge TEN 2,194 8 State Of Origin 2 - Match 9 2,160 9 Packed To The Rafters 7 2,017 10 Such Is Life…Ben Cousins Part 1 7 1,999 11 Australia's Got Talent 7 1,955 12 MasterChef - Masterclass TEN 1,882 13 Seven News Sunday 7 1,843 14 State Of Origin 3 - Match 9 1,782 15 Undercover Boss Premiere TEN 1,779 16 Nine News Sunday 9 1,765 17 Hamish & Andy's…Courage TEN 1,749 18 Such Is Life…Ben Cousins Part 2 7 1,744 19 Top Gear 9 1,736 20 The Pacific 7 1,653 21 State of Origin 1 - Pre-Match 9 1,633 22 Glee TEN 1,611 23 Gruen Nation ABC1 1,608 24 Hawke TEN 1,597 25 Two And A Half Men 9 1,588 26 The Biggest Loser - The Winner TEN 1,577 27 Seven News Saturday 7 1,576 28 My Kitchen Rules 7 1,562 29 Modern Family TEN 1,553 30 NCIS TEN 1,519
Audience in thousands. Source: OzTAM. NB: Highest rating episode of each program/cricket match etc only noted. Updated weekly. (Last update end of week 35, 2010)
2009 Ad Spend
Total advertising revenue for the twelve months January to December 2009 was $12,579,817,000. A decrease of 8.0% on 2008.
This followed a decrease of 8.5% for the six months January to June 2009 compared with the same period in 2008.
And a decrease of 7.6% for the six months July to December 2009 compared with 2008.
CEASA Chief Executive, Bernard Holt said that “It only confirms what we already knew, that 2009 was the blackest year for advertising revenue since I first compiled figures in 1960. It was confirmation too of the effects of the World Economic Crisis which, according to many commentators, still has a distance to go internationally.
Advertising revenue climbed steadily over the years from 1960, in spite of economic ups and downs until Paul Keating’s “recession we had to have” in 1990-91.From then on advertising revenue became unsteady moving up an down erratically.
The previous worst drop was in 2001 when advertising revenue went down by 6.0%
The only redeeming features for 2009 were an increase of 9.4% for online advertising revenue and +4.9% for Subscription Television advertising revenue.”
Newspapers went down by -15.7 %
Metropolitan/National Dailies by -18.6%
Metropolitan Sundays by -11.8%
Regional Dailies by -12.3%
Regional Non- Dailies by -5.4%
Suburban Newspapers by -18.8%
Magazines by -18.1%
Classified Directories by -4.9% (The Trading Post was not included)
Free to Air Television by -7.6%
Radio by -3.6%
Outdoor by -11.9%
Cinema by -8.0%
Source: CEASA
Top 10 spots by Airplay
on Radio Nationally
1 Harvey Norman 2 National Tiles 3 Domayne 4 Digital Radio Plus 5 The X Factor 6 Rivers 7 Commercial Radio Australia 8 Kmart 9 Big W 10 Bunnings Warehouse
All data provided by AirCheck Broadcast Monitoring. AirCheck.net.au
Week ending August 30, 2010
Top 10 Songs by Airplay
Nationally
1 Teenage Dream - Katy Perry (EMI) 2 DJ Got Us Falling In Love - Usher f. Pitbull (SME) 3 Love The Way You Lie - Eminem f. Rihanna (UMA) 4 Dynamite - Taio Cruz (UMA) 5 Club Can't Handle Me - Flo Rida f. David Guetta (Warner) 6 If I Had You - Adam Lambert (SME) 7 Closer To The Edge - 30 Seconds To Mars (EMI) 8 Dance In The Dark - Lady Gaga (UMA) 9 Like It's Her Birthday - Good Charlotte (EMI) 10 If It's Love - Train (SME)
*Compiled from the 52 stations in Sydney, Melbourne, Brisbane, Gold Coast, Central Coast, Newcastle, Adelaide and Perth, plus triple j and FBi 94.5 in Sydney. Week ending August 30, 2010
